Last updated on Oct 10, 2024

Stakeholders in your IA project have conflicting preferences. How do you unite them for successful buy-in?

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When embarking on an Information Architecture (IA) project, you'll often find yourself in a room where stakeholders have conflicting preferences. It's a common challenge, but aligning these divergent views is crucial for the project's success. Information Architecture is the structural design of shared information environments. The goal is to help users find information and complete tasks efficiently. To achieve this, you need to unite stakeholders behind a shared vision. This requires understanding their individual goals, communicating the value of a cohesive IA strategy, and finding common ground.

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