Be persistent and follow up with a value proposal as it applies to the situation. Helping your client quantify the dollar value of your solutions compared to what others on the market can help your case and maybe assist your contact as well in justifying the use of your products.

A few weeks ago, I was working with a lead who had shown interest but then went silent. At first, I was frustrated, but I knew I had to reengage. I started by sending a friendly follow-up, reminding them of our last conversation and highlighting how our solution could solve their specific challenges. Then, I shared an insightful case study relevant to their industry to show I was thinking about their needs. To add a sense of urgency, I introduced a limited-time offer. A few days later, they responded, thanking me for the helpful information and eager to move forward. Sometimes, a little patience, creativity, and a personal touch are all it takes to reignite a conversation.

Asking for feedback will be helpful, If they’re unresponsive, ask if something is holding them back or if they’ve decided to move in another direction. This shows respect for their decision while leaving the door open for future engagement.

When a lead goes silent, stay proactive and patient. Remember, just because closing this deal is a top priority for you, it may not be for your prospect. Follow up is the name of the game. Send a thoughtful follow-up referencing past conversations, showing you value their time. Share relevant content or insights that address their pain points, positioning yourself as a helpful resource. Ask great questions to understand where they are at and then meet them back. Get clear on the delay. It might not be what you think. Above all, focus on building trust rather than pressuring. Sometimes silence is just timing, not disinterest.

Firstly, don't assume they aren't interested or avoiding you. We are not the most important thing in their life (Business or personal) so sometimes 'life' gets in the way of our timely close. Be persistent. Try communicating through various channels and add value where you can. 'Just checking in/circling back' is a low priority touch point. Send them case studies, proposals and materials highlighting the features they loved. If need be, send some polite emails/calls to elicit a response from them. Even something like "Are you still interested" or "Having you given up on this project" are cheeky subject lines that usually get opened. Acknowledge there may be other things going on and simply ask when you should reach out again.

To reignite a conversation with a silent lead, first, analyze their behavior: review past interactions for unmet concerns or timing issues. Then, reconnect with value, sending a personalized message highlighting how your solution addresses their specific needs. Use a relevant update, case study, or a new offering to reignite interest. Be direct yet empathetic, asking if their priorities have shifted and how you can support them. Finally, offer a clear call to action, such as scheduling a quick call or answering questions, to make it easy for them to re-engage. Follow up consistently but avoid being pushy.

Often they are focusing on another more critical task and as long as your not becoming a nuisance contacting them and continuing adding value wont go unnoticed even if they don't respond. When they are ready to reengage they will appreciate the work you've been doing in the background.

Often a lead or prospect is dealing with multiple vendors, so the effort they need to put in following up is much larger than yours. Patience and polite persistency are important. Providing them with insightful information that will help them to move forward with a decision is important - even if the decision does not initially support your case, they will value your input and will come back and see you as a trusted advisor rather than a salesperson.

Call it out directly and confidently. “Hey, noticed we lost momentum—are we still aligned on solving [their pain point]? Let’s pick this back up if it’s a priority.” Keep it direct and value-focused.

1. Be Persistent but do not pester. 2. Follow Up. But if you don't get a response, take No for an answer. Just trust that if a prospect really wants a solution and they trust you - they will come back to you. Now - here is a follow up strategy. 1. First follow up - directly about the last conversation. 2. Second time if they didn't respond, ask if they have seen the message or if they are busy 3. Third time - check if they are still pursuing the goal they discussed to you 4. Last before time - ask if they are still excited about the outcomes that they will get if they work with you. 5. last - remind them that your offer is valid for a limited period. Keep public follow ups intact with stories and case studies in nurture sequence.