How do you train SDRs and marketing to use the same messaging and value proposition?

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If you want to generate more qualified leads and close more deals, you need to align your sales development representatives (SDRs) and marketing teams on the same messaging and value proposition. This means that both sides understand your target audience, their pain points, and how your solution can help them. It also means that they communicate consistently and effectively across different channels and stages of the buyer journey. But how do you train SDRs and marketing to use the same messaging and value proposition? Here are some tips to help you create a feedback loop between these two crucial functions.

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