How do you test and refine your content before publishing it?

One checklist item should always be a couple of strong references to support each key point. You don't need to present an academic paper with references, but check that your facts are facts, and not merely people referencing multiple instances of the same urban myth or apocryphal story. A classic example is the so-called Tulip Investment Bubble, which has been written about by economists and financial journalists for many years - but without any historical evidence to support it. Sometimes, the lack of evidence is a much more interesting story than the story you started writing about - in my case, investigating the Tulip Bubble led to a much more interesting piece debunking the myth than I started writing (about investment bubbles).

Testing and refining content before publishing involves reviewing it for clarity, accuracy, and engagement. Start by proofreading for grammatical errors and ensuring the content aligns with your audience’s needs and preferences. Use A/B testing to compare different versions of the content and gauge which performs better. Gather feedback from a small group of users or team members to identify any areas for improvement. Additionally, check how the content performs across various devices and platforms to ensure consistency. By carefully reviewing and testing your content, you can enhance its quality and effectiveness before it reaches a wider audience.

Analytics give you the power to test and refine over time. By monitoring key metrics like engagement and bounce rates, you can tweak your content strategy and keep improving with every post.

Uma checklist com critérios essenciais, como precisão das informações, clareza da linguagem e adequação ao público, ajuda a garantir que todos os elementos importantes sejam revisados antes da publicação.

Make use of the tools available out there, Including Grammarly, google analytics, keyword Analyzer but always remember your creativity matters the most.

Reading your content aloud is the best way to spot issues in your content. After that use tools like Grammarly, Deepl, etc. to double-check for any issues.

Reading aloud is still the best way to spot issues - but if you are writing long-form content or a book, it's really essential to error-correct as you go along. Grammarly is my favourite so far but make sure it doesn't neuter your turn of phrase or tone of voice in the interests of clarity - it doesn't always help an author develop a style. What you want to avoid is getting to the end of an 80,000-word project and then error-correcting the whole thing. Take a break every 1500 words and correct it, it makes a huge difference to your productivity later on.

I find taking a break between writing the first draft and editing the final draft quite helpful. It provides the mental space and distance needed to recharge my creative juices and refocus when I return to writing. It also helps tackle the dreaded writer's block during the initial writing phase. That way, if a sentence or lede doesn't sound good enough, I know I can come back to it later with renewed energy and perspective after a micro-mental reset.

Una de las mejores maneras de revisar tu contenido es leer en voz alta lo escrito. Yo sigo este proceso: -Léelo 7 veces -Léelo en voz alta 5 veces Gracias a eso consigo: -Acortar frases -Simplificar las palabras -Quitar palabras repetidas -Redactar de manera más sencilla Utiliza este proceso si quieres mejorar tu redacción de contenidos.

Ler o conteúdo em voz alta facilita a identificação de problemas de fluxo, inconsistências e erros gramaticais que podem passar despercebidos na leitura silenciosa. Esse passo contribui para melhorar a fluidez do texto.

Getting feedback doesn't always help - I advise getting feedback from people who understand what sort of feedback you want. If it's a copy editor you want - pay one to do it. If it's a general tone and feel evaluation, set an expectation for the reader like "Does this read like Wired Magazine to you?" or "I'm trying to get a Hunter S. Thompson feel about this piece" so they know what you need. If it's fiction, avoid asking for feedback - ask people if they liked it. The problem is that most people find it hard to differentiate between giving you feedback (constructive help to achieve your objectives) and simply telling you what they would have written if they were writing the piece instead of you. Those two things are not the same.

Lassen Sie ihren Text von dem Online-Tool DeepL Write korrigieren. Das Tool findet nicht nur zuverlässig Rechtschreib- und Grammatikfehler, sondern macht auch gute Vorschläge für bessere Formulierungen. Bis 3000 Zeichen ist das Tool völlig kostenlos.

Enviar o conteúdo para colegas ou especialistas no assunto oferece uma perspectiva externa valiosa. O feedback ajuda a identificar áreas de melhoria e possíveis pontos que podem ter sido ignorados.

I have a small circle of people who are passionate about content production. We share our ideas and final results, discuss, give feedback, learn and have fun together. Get yourself such a group.

Analytics can help - but there's a lot of nuance that makes them difficult to use precisely. Sometimes stories land, sometimes they don't. The main thing is to keep writing about topics you're motivated about and let the metrics take care of themselves. If you're a freelancer, finding publications that have good metrics (especially social media views) can be a real bonus for targeting content and pitching.

ChatGPT kann helfen, Texte zu verbessern. Kopieren Sie den Text in ChatGPT, mit der Bitte, diesen zu korrigieren. Im Anschluss können Sie den Text von ChatGPT bewerten lassen. Fordern Sie ChatGPT auf, dem Text eine Note zwischen 1 und 10 zu geben, wobei 1 sehr schlecht und 10 sehr gut ist. Lassen Sie sich im Anschluss von ChatGPT Ideen geben, wie die Bewertung verbessert werden kann. Die "Benotung" sollte man allerdings nicht zu ernst nehmen. Dennoch bekommen Sie auf diese Weise manchmal gute Denkanstöße.

Consistency and regularity of uploads is more important than perfection. The idea that analytics are going to tell a team exactly what to produce next is false, its just asking for more of the same (which frankly most corporations want). The pattern interrupt is far more powerful to get real organic reach.

Analisar dados de conteúdos anteriores pode fornecer insights sobre o que funciona bem para o público. Esses dados podem ser usados para ajustar o novo conteúdo, otimizando-o para alcançar melhores resultados.

Analisar dados de conteúdos anteriores pode fornecer insights sobre o que funciona bem para o público. Esses dados podem ser usados para ajustar o novo conteúdo, otimizando-o para alcançar melhores resultados.

There are so many tools and that's great, but please use them only as support. If you are a content producer, writer, or content creator what you originally create from that marvelous brain matters most! And that creation comes from your creativity, your experience, and coherence on what you know and do. I can assure you that if you give yourself the credit you deserve, you'll keep creating wonders! The best way you test and refine your content is by creating, editing, and correcting mistakes along the way, of course. However, you won't learn or improve your skills if you don't do it. As long as you are passionate and love what you do, just do it, and... be consistent.

Absolutely! Writing tools like Grammarly and ProWritingAid can be a huge asset for any content writer/producer. But, like any technology, you have to take these writing aids with a pinch of salt. No matter how many cool features or glowing reviews they boast of, they are not consistently reliable. At times, they water down your tone of voice or turn a creative turn of words into something utterly banal for the sake of adding 'clarity.' So, it's best to use them for mechanical tasks to save time, like spell checks and plagiarism checking, but don't rely on these tools to do the actual work for you. They can't replace human creativity and critical thinking (yet!?).

As a professional SEO copywriter, I have to make sure each and every article will be published as a top-quality piece of content before it meets the reader's eyes and Google's crawlers. I do an SEO content audit to check whether the length is good enough to compete against the other articles on page one. It also tells me if I need to add or remove any of the keywords I've included. Then, I'll check the article for spelling and grammar and adjust it for the targeted audience. This means tweaking the writing style and tone of voice for the purpose of the particular content. However, while tools are very helpful, they often make no sense. My final human touch is the key to a perfect article that is meant for humans.

Our writers have to use Grammarly before they submit their first drafts to the editors. Our editors then use a variety of tools that help them edit, such as plagiarism checkers and Hemingway app and Yoast to make the article more readable and approachable for the audience we are writing for. However, tools are not the only thing we rely on. Most of our editors have master's degrees in English for a very specific reason: their education allows them to not only be good at editing the article for grammar and readability, but their critical thinking skills make them amazing at their jobs because they can easily spot inconsistencies and illogical sequences that tools cannot.

Werkzeuge können eine gute Hilfe sein. Ersetzen aber niemals den hoffentlich vorhandenen Hausverstand des Benutzers. Auch populäre Grammatikhilfen können nicht alles erkennen oder irren sich schon mal. Letztendlich zählt das Publikum. Wenn 90 % der Bevölkerung ein Wort grammatikalisch falsch nutzt (und ~100 % des Suchvolumens bei Google das falsche Wort enthält), sind kleine grammatikalische Verbrechen erlaubt. Lesbarkeitsziele sind ebenfalls mit Augenmaß zu verfolgen. Manches Fachpublikum möchte anspruchsvoll angesprochen werden. Ein Blogbeitrag darf anspruchsvoller zu lesen sein als ein Content-Happen für Social Media. Profis verlassen sich nicht auf Intuition alleine. Speziell im Bereich SEO sorgen Werkzeuge für Disziplin.

Grammarly and Hemingway are excellent applications. When your LinkedIn content appears on someone's feed, only the first few lines are visible. It can be challenging to predict the exact appearance of your post, but tools like Publer provide a preview, allowing you to tailor it accordingly for a more precise view.

Existen varias herramientas para curar el contenido creado (esto es, mejorar la redacción una vez escrita). Yo utilizo tres: -La IA de Notion -Grammarly -PerfectPost Todas ellas me ayudan a crear un contenido perfeccionado, pero sin perder la naturalidad ni mi estilo propio.

Ferramentas de revisão gramatical, SEO e legibilidade ajudam a identificar erros e otimizar o conteúdo para os motores de busca e para a compreensão do público-alvo. Elas são úteis para aprimorar aspectos técnicos do texto.

Well, like Ernest Hemingway said, "write drunk, edit sober." I feel editing is such an underrated yet crucial step in content production. Reading my first draft aloud helps me spot errors and inconsistencies, remove fluff, verify accuracy of the data, and add finesse to the final content. Edit, proofread, and edit again!

Read it over and over. There's. never enough time for a perfect review but at minimum, read it on a printed page after you write it on a computer

The best review technique is to sleep on it. Never (and genuinely, I never do this) write and publish or submit on the same day. Come back tomorrow, re-read, edit, re-write. If you do, give it another day and repeat. Generally speaking, you'll get a better draft on day 2 and day 3. By day 4, you are probably just rewriting for the sake of it, so send it already.

The most important thing I have learned is to do what YOU do. Not what they do. There will always be writers or podcasters, or Instagrammers or TikTokers who do it better, somehow, in some way. That's purely down to taste. Do your thing and see if it lands. If it doesn't, don't give up, but try finding a different platform or a different channel for it. And learn to measure your reach in the real world - a small audience isn't bad if it's a small addressable market. If you are hitting decent figures within a niche, that's the same as a smash hit in a mainstream category. Above all, keep going. There's no magic wand, no secret recipe, just work to get done. Keep working and you are succeeding.

Edit ruthlessly. One of the biggest content principles that I have applied while double-checking content is to edit the content ruthlessly even after the grammar-check and proof-reading is done. But it's important that you step of the writing part and take a break for a few hours before you sit down to edit. Stepping out of the writing and giving yourself a mental break helps give you a new perspective to what you have already written.

Crear contenido es como cocinar. 👩🍳 Un chef selecciona los ingredientes más frescos y de mejor calidad. ✒️ Un creador de contenidos elige las palabras e imágenes precisas. 👩🍳 Un chef experimenta con diferentes sabores y técnicas y así encontrar la combinación perfecta. ✒️ Un creador de contenidos debe probar diferentes enfoques y formatos para encontrar la combinación perfecta. 👩🍳 Un chef debe ser paciente y trabajar duro para lograr la perfección. ✒️ Un creador de contenidos debe ser perseverante y dedicado para crear contenido de calidad. Un chef y un creador de contenidos necesitan: creatividad, experimentación, paciencia y esfuerzo.