How do you set realistic objectives in your strategic planning process?

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When embarking on strategic planning, setting realistic objectives is crucial to your business's success. It's about aligning ambitions with your company's capacity, resources, and market environment. You must carefully consider what you can achieve within a given timeframe and with the resources at your disposal. The aim is to set goals that are challenging yet achievable, avoiding the pitfalls of setting the bar too high or too low. It's a balancing act that requires a deep understanding of your business's capabilities and the external factors that may influence your progress.

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