How do you measure the impact and performance of your podcast and blog from web conferencing?

1 Audience size and growth

One of the most basic indicators of your podcast and blog performance is the size and growth of your audience. How many people are listening to your podcast episodes, reading your blog posts, and subscribing to your channels? You can use tools like Podtrac, Chartable, or Buzzsprout to track your podcast downloads, streams, and subscribers across different platforms and regions. You can also use tools like Google Analytics, WordPress, or Medium to track your blog traffic, views, and followers.

2 Engagement and feedback

Another important metric to measure is the engagement and feedback of your audience. How much are they interacting with your podcast and blog content, and what are they saying about it? You can use tools like Podcorn, Podchaser, or PodInbox to collect and display ratings, reviews, and comments from your podcast listeners. You can also use tools like Disqus, Facebook, or Twitter to enable and monitor comments, likes, and shares from your blog readers.

3 Conversion and retention

A third metric to measure is the conversion and retention of your audience. How many of them are taking action based on your podcast and blog content, and how many of them are coming back for more? You can use tools like Leadpages, ConvertKit, or Mailchimp to create and track landing pages, opt-in forms, and email campaigns that offer incentives, resources, or solutions to your audience. You can also use tools like Spotify, Stitcher, or Feedly to encourage and measure podcast and blog subscriptions, downloads, and listens.

4 Quality and relevance

A fourth metric to measure is the quality and relevance of your podcast and blog content. How well are you delivering on your value proposition, meeting your audience's needs, and staying on top of your niche? You can use tools like Descript, Otter, or Rev to edit, transcribe, and optimize your web conference recordings for your podcast and blog. You can also use tools like BuzzSumo, SEMrush, or AnswerThePublic to research and analyze the most popular and relevant topics, keywords, and questions for your podcast and blog.

5 Impact and influence

A fifth metric to measure is the impact and influence of your podcast and blog content. How much are you contributing to your industry, community, or cause, and how much are you being recognized and rewarded for it? You can use tools like Podchaser, Podcorn, or Patreon to showcase your podcast credentials, collaborations, and contributions. You can also use tools like Medium, LinkedIn, or Quora to publish your blog content, establish your authority, and generate leads and opportunities.

6 Experimentation and improvement

A sixth metric to measure is the experimentation and improvement of your podcast and blog content. How much are you testing and learning from your web conference recordings and repurposed content, and how much are you adapting and enhancing them? You can use tools like A/B testing, surveys, or polls to gather feedback and insights from your audience. You can also use tools like Audacity, Canva, or Lumen5 to create and edit different formats, styles, and elements for your podcast and blog.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?