How do you improve online marketing communication with peers and clients?

2 Choose the right channel

The second step to improve your online marketing communication is to choose the right channel. The channel is the medium or tool that you use to communicate, such as email, phone, video, chat, or social media. Different channels have different advantages and disadvantages, depending on the purpose, urgency, and complexity of your communication. For example, email may be good for formal, detailed, and non-urgent communication, while phone may be good for urgent, personal, and complex communication. You should choose the channel that best fits your message, your audience, and your situation. You should also consider the frequency, timing, and length of your communication, and avoid over-communicating or under-communicating.

3 Use clear and concise language

The third step to improve your online marketing communication is to use clear and concise language. Clear and concise language means that you use simple, direct, and accurate words and sentences to convey your message. You should avoid jargon, slang, acronyms, or technical terms that may confuse or alienate your audience. You should also avoid ambiguity, vagueness, or redundancy that may lead to misunderstanding or misinterpretation. You should use proper grammar, spelling, and punctuation to ensure readability and professionalism. You should also use positive, polite, and respectful language to show your interest, appreciation, and empathy.

4 Add visuals and examples

The fourth step to improve your online marketing communication is to add visuals and examples. Visuals and examples are elements that can enhance your message by making it more engaging, memorable, and persuasive. Visuals can include images, graphs, charts, videos, or screenshots that illustrate your points or show your results. Examples can include stories, case studies, testimonials, or analogies that demonstrate your value or support your claims. You should use visuals and examples that are relevant, accurate, and appealing to your audience. You should also use them sparingly and appropriately, and avoid cluttering or distracting from your message.

5 Check for understanding and feedback

The fifth step to improve your online marketing communication is to check for understanding and feedback. Checking for understanding and feedback means that you verify that your message has been received and understood by your audience, and that you solicit their opinions, questions, or concerns. You can check for understanding and feedback by asking open-ended questions, summarizing your key points, repeating or rephrasing your message, or requesting confirmation or clarification. You can also ask for feedback by inviting comments, suggestions, or ratings, or by conducting surveys or polls. You should check for understanding and feedback regularly and sincerely, and respond to them promptly and constructively.

6 Follow up and follow through

The sixth step to improve your online marketing communication is to follow up and follow through. Following up and following through means that you maintain contact and communication with your audience until your goals are achieved or your issues are resolved. You can follow up and follow through by sending reminders, updates, or thank-you notes, by scheduling meetings or calls, or by delivering on your promises or expectations. You should follow up and follow through consistently and professionally, and avoid ghosting or ignoring your audience. You should also track and measure your communication results and outcomes, and adjust your communication strategies accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?