How do you get your conference agenda noticed by the right people?

1 Know your audience

Before you start designing your agenda, you need to understand who your audience is, what they want, and what they need. You can use various methods to research your audience, such as surveys, interviews, social media, analytics, or existing data. Based on your findings, you can segment your audience into different personas and tailor your agenda to their interests, goals, challenges, and preferences. You can also use your audience insights to craft a catchy and relevant title, subtitle, and description for your conference.

2 Create a clear and logical structure

Your agenda should have a clear and logical structure that guides your audience through the conference. You can use different formats and techniques to organize your agenda, such as tracks, themes, sessions, speakers, panels, workshops, keynotes, networking, breaks, and Q&A. You should balance the length, depth, and variety of your content and activities to keep your audience engaged and avoid information overload. You should also use clear and consistent labels, headings, and icons to make your agenda easy to read and navigate.

3 Highlight the value and benefits

Your agenda should not only inform your audience about what they will learn and do at your conference, but also why they should attend and how they will benefit. You can use different strategies to highlight the value and benefits of your agenda, such as testimonials, case studies, outcomes, impact, incentives, or discounts. You should also use persuasive and action-oriented language to motivate your audience to register, attend, and participate in your conference.

4 Promote your agenda effectively

Your agenda is not only a tool to inform your audience, but also a marketing asset to attract and persuade them. You should use various channels and platforms to promote your agenda effectively, such as email, social media, website, blog, podcast, video, or press release. You should also use different formats and styles to present your agenda, such as infographics, slides, flyers, brochures, or videos. You should also optimize your agenda for search engines, mobile devices, and accessibility.

5 Update and refine your agenda regularly

Your agenda is not a static document, but a dynamic and evolving one. You should update and refine your agenda regularly to reflect any changes, additions, or feedback that may occur before or during your conference. You should also communicate any updates or changes to your audience promptly and clearly, using the same channels and platforms that you used to promote your agenda. You should also monitor and measure the performance and feedback of your agenda, using tools such as analytics, surveys, polls, or social media.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?