How do you get feedback from your target audience for your social impact project?

1 Define your feedback goals

Before you start collecting feedback, you need to define what kind of feedback you want, why you want it, and how you will use it. Your feedback goals should be aligned with your project goals, and should be specific, measurable, achievable, relevant, and time-bound. For example, you might want to get feedback on your project idea, your prototype, your impact measurement, or your communication strategy. You should also decide how you will analyze, report, and act on the feedback you receive.

2 Identify your feedback sources

Next, you need to identify who you will get feedback from, and how you will reach them. Your feedback sources should represent your target audience, and should be diverse, inclusive, and representative. You can use different methods to identify your feedback sources, such as mapping your stakeholders, segmenting your audience, sampling your population, or asking for referrals. You should also consider the accessibility, availability, and incentives of your feedback sources, and how you will contact them.

3 Choose your feedback methods

Then, you need to choose the best methods to get feedback from your target audience, depending on your feedback goals, sources, and resources. You can use different methods to get feedback, such as surveys, interviews, focus groups, observations, experiments, or tests. You should also consider the advantages and disadvantages of each method, such as the cost, time, quality, quantity, validity, and reliability of the feedback. You should also design your feedback methods carefully, using clear, relevant, and ethical questions, prompts, or tasks.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?