How do you foster a customer-centric culture and mindset in your DMAIC team and organization?
Voice of customer (VOC) is the process of capturing, analyzing, and prioritizing the needs and expectations of your customers. It is a vital input for any improvement project, especially when using the DMAIC methodology. DMAIC stands for Define, Measure, Analyze, Improve, and Control, and it is a structured approach for solving problems and enhancing processes. In this article, you will learn some examples and best practices of VOC in the context of DMAIC, and how to foster a customer-centric culture and mindset in your DMAIC team and organization.