Last updated on Aug 12, 2024

How do you foster a customer-centric culture and mindset in your DMAIC team and organization?

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Voice of customer (VOC) is the process of capturing, analyzing, and prioritizing the needs and expectations of your customers. It is a vital input for any improvement project, especially when using the DMAIC methodology. DMAIC stands for Define, Measure, Analyze, Improve, and Control, and it is a structured approach for solving problems and enhancing processes. In this article, you will learn some examples and best practices of VOC in the context of DMAIC, and how to foster a customer-centric culture and mindset in your DMAIC team and organization.