How do you follow up and nurture your online event attendees and leads?

What I also found extremely helpful was to encourage my audience to connect with me on Linkedin to subscribe to my newsletter. This way, they could get my templates for free and get more expert advice. Additionally I've also suggested them to read certain books which have made a difference in my entrepreneurial journey. Understanding our audience and speaking their language, helps us, the hosts, to connect with them in a deeper level. This drives more trust for future interactions.

Also, make sure there's follow up with your broader audience. If it's appropriate, a social media post for those who may have missed the event letting them know where to find a replay, access a recording or download a recap can be beneficial. Another social media follow up tactic is to poll your audience. A few prompts could include: - What topic should we cover in our next event? - What did you find more interesting from our recent event? - What do you want to learn more about from us? Etc. Getting them engaged in your content and direct access to information about what's going to KEEP them engaged.

I could not agree more as segmentation helps identify and convert prospects more easily. Furthermore, segmented lists deliver better conversions when retargeted with different offers.

To best understand effectiveness of events like and online webinar, it could be useful to employ entry and exit polls to help you test the value of your content for your audience. Before beginning, ask: - What brought you here today? - What are you most curious about? (Or) - What are you most excited to learn more about? - Where are you on the scale of comfort in this topic? And then repeat those questions at the end of the event and see what had shifted from start to finish. Learn, tweak, and repeat the process to optimize content provided to your audience.

Give the people what they want! Yes! And, make it easy to access the information. OR, make the information accessible in that audience's preferred delivery style. Some people don't want to interact with a company rep at all, others aren't as comfortable on digital platforms and what that person-to-person engagement. Knowing is the first step, appropriately providing those experiences is the second.

Build out a cadence, stay consistent, always A/B test and measure your results. If you’re getting too many unsubscribed, you should rethink your messaging, subject line and/or cadence. You should continue to parse through these leads, eventually bucketing them to disqualified or deals.

Yes, AND, don't be afraid to serve up useful content in a buffet of flavors. The amount of touches it takes to move a consumer through the sales funnel is greatly increased thanks to the magnitude of content users take in on a daily basis. But don't spam them with just ANY content. Make sure it's educational, entertaining and empowers them with the information and access to move forward to next steps. Retarget, measure, learn, tweak, retarget, measure, learn, etc.

ALWAYS be testing. And build with your recap slide in mind. I call this my 'manifestation' slide. This is the slide that says the metrics I'm going to measure and the goals I'm setting for a campaign. If we aren't hitting those metrics, then A/B test another piece of content. And so on and so on.