How do you design a compelling call to action for proximity marketing campaigns?

1 Know your goal

The first step to designing a CTA is to define what you want your audience to do after they receive your message. Do you want them to visit your store, redeem a coupon, download an app, or sign up for a newsletter? Your goal should be clear, specific, and measurable, and aligned with your overall marketing strategy. Your CTA should reflect your goal and communicate the value and urgency of your offer.

2 Use clear and concise language

Your CTA should be short and simple, using clear and direct language that tells your audience exactly what to do and why. Avoid vague or generic phrases like "click here" or "learn more", and instead use action verbs that convey the benefit of your offer, such as "save 20%", "get a free sample", or "join now". You can also use words that create a sense of urgency or scarcity, such as "limited time", "today only", or "while supplies last".

3 Make it visible and easy to access

Your CTA should be easy to spot and access on your message, whether it's a push notification, a text message, an email, or a beacon. You can use colors, fonts, shapes, or icons to make your CTA stand out from the rest of your content, and ensure that it is large enough and responsive to different screen sizes and devices. You can also use different formats for your CTA, such as buttons, links, QR codes, or NFC tags, depending on the type of message and the action you want your audience to take.

4 Test and optimize

The best way to find out what works for your CTA is to test and optimize it based on your results. You can use tools like A/B testing, analytics, or feedback surveys to measure the performance of your CTA and see how it affects your conversion rate, engagement, or retention. You can test different elements of your CTA, such as the wording, the color, the size, the placement, or the format, and see which ones generate the most responses. You can also use segmentation and personalization to tailor your CTA to different segments of your audience based on their preferences, behavior, or location.

Proximity marketing can help you connect with your audience in a more relevant and timely way, but you need a compelling CTA to turn them into customers. By following these tips, you can design a CTA that drives action and boosts your marketing results.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?