How do you create and test different sales funnel stages and offers?

In my experience, it takes a lot of work to feed your business. Every resource is a necessary asset to support your clients and help your business grow whether you see that return immediately or it takes years to see a return using the time and efforts you’ve invested. At one point or another, your sources that feed your business will cross paths. Being consistent and thorough is key. As consistent and thorough as you are with your marketing strategies- following that same process for your referrals. Giving the ultimate experience with every lead however it’s generated will build trust in the brand, a solid name for the company, and you will see these companies thrive. Rapport & trust comes easier with referrals and as the company grows.

To create and test various sales funnel stages and offers, start by identifying target customer segments and their needs. Develop tailored offers for each stage, incorporating compelling messaging and incentives. Implement A/B testing to evaluate effectiveness and refine strategies based on conversion rates and customer feedback. Continuously iterate and optimize to maximize sales funnel performance and drive customer engagement and retention.

At LTK Advisors, we align our sales funnel stages with the customer journey to drive meaningful results. Our process includes four key stages: **Awareness**, where we attract and educate prospects through targeted strategies that highlight our expertise; **Interest**, where we engage and nurture relationships with tailored content and trust-building interactions; **Decision**, where we guide prospects toward informed choices with clear value propositions; and **Action**, where we focus on seamless delivery, client satisfaction, and retention. Each stage is designed to create value, foster trust, and ensure long-term success for our clients.

One thing I have found helpful is having clear exit criteria between stages. This should be linked to the customer journey and will ensure that your sales cycle remains in sync with the buying process. Having clear exit criteria will also provide for accurate forecasting and improved visibility into the sales pipeline overall.

Create your funnel offers, which are the incentives and value propositions that you use to move your prospects from one stage to the next. Create Offers for Each Stage Awareness: Offer free, valuable content like tips, guides, checklists The goal is to capture contact info to nurture the prospect Interest: Lead magnet like an ebook, video course, free assessment More in-depth, solves a particular pain point Desire: Free trial, consultation, product demo, sales video Gives a preview of your paid offer's value and results Action: Your core paid product/service at various price points

At LTK Advisors, our funnel offers are strategically designed to guide prospects seamlessly through their decision-making journey. For awareness, we provide value-packed resources like blog posts, webinars, and social media content that showcase our expertise and address client pain points. To build interest, we offer lead magnets, case studies, and testimonials that highlight success stories and solutions. For decision-making, we present tailored offers such as free consultations, demos, or guarantees to address objections. Finally, we solidify action with onboarding calls, welcome kits, and referral programs that ensure a smooth transition and foster long-term loyalty.

Test your funnel stages and offers, and measure their performance and impact on your sales results. Test and Optimize Use analytics to track performance metrics for each funnel stage Watch for dropoff points where you're losing prospects Test different lead magnets, sales copy, pricing, guarantees, etc. You could use AI to help generate and test copy variations Survey/interview customers on what motivated their purchase

At LTK Advisors, we emphasize the importance of continuously testing and optimizing funnel stages and offers to maximize sales outcomes. Through A/B testing, we evaluate elements like headlines, landing pages, calls to action, and pricing to identify what resonates most with prospects. Utilizing analytics, we track customer behavior at each funnel stage, gaining actionable insights to refine strategies. Additionally, we collect valuable feedback via surveys, reviews, and interviews to understand client needs better. This iterative process enables us to experiment with variations and combinations, ensuring our clients' funnels remain dynamic, effective, and aligned with their sales goals.