How do you create an environmental justice campaign?

2 Build your team and network

The next step is to build your team and network of supporters and partners for your campaign. You need to recruit and train people who share your vision and values, and who can contribute their skills, time, and resources to the campaign. You also need to reach out and connect with other groups and organizations that work on similar or related issues, such as environmental groups, human rights groups, faith-based groups, labor unions, etc. You can form coalitions, alliances, or networks to coordinate your strategies, share information, and amplify your voice and impact.

3 Develop your strategy and tactics

The third step is to develop your strategy and tactics for your campaign. Your strategy is the overall plan of how you will achieve your goal, and your tactics are the specific actions and activities you will use to implement your strategy. You need to consider your strengths, weaknesses, opportunities, and threats, as well as your target audience, message, and timeline. You also need to choose your tactics based on your resources, capacity, and context. Some examples of tactics are petitions, rallies, marches, boycotts, media campaigns, lobbying, litigation, etc.

4 Implement your campaign and evaluate your progress

The fourth step is to implement your campaign and evaluate your progress. You need to execute your tactics according to your plan, and monitor and document your results and outcomes. You also need to communicate and report your progress to your team, network, and supporters, as well as to the media and the public. You need to evaluate your campaign regularly and adjust your strategy and tactics as needed, based on the feedback, data, and lessons learned. You also need to celebrate your achievements and recognize your efforts.

5 Sustain your campaign and movement

The fifth step is to sustain your campaign and movement. You need to maintain and strengthen your team and network, and keep them engaged and motivated. You also need to continue to raise awareness and support for your issue and goal, and build relationships with other movements and sectors. You need to prepare for the challenges and opportunities that may arise, such as backlash, resistance, or new openings for dialogue and action. You also need to plan for the long-term sustainability and impact of your campaign and movement, such as by creating alternative models, institutions, or policies.

6 Learn and share your experience and knowledge

The final step is to learn and share your experience and knowledge with others. You need to reflect on your campaign and movement, and identify the successes, challenges, and lessons learned. You also need to document and share your story and insights with other people and communities who may benefit from your experience and knowledge. You can use different methods and platforms, such as reports, blogs, podcasts, videos, workshops, etc. You also need to acknowledge and appreciate your team and network, and celebrate your collective learning and growth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?