How do you conduct a site audit to identify and fix structural issues?

1 Step 1: Crawl your site

The first step is to crawl your site using a tool like Screaming Frog, Sitebulb, or Google Search Console. This will give you a list of all your pages, URLs, titles, meta descriptions, headings, images, and other elements. You can also check for broken links, redirects, duplicate content, and other errors that may harm your site's SEO.

2 Step 2: Analyze your site structure

The next step is to analyze your site structure and navigation. Your site structure is how you organize your pages and content into categories, subcategories, and internal links. A good site structure should be clear, logical, and user-friendly. It should also help search engines understand your site's topic and relevance. You can use tools like Screaming Frog's visualizations, Sitebulb's reports, or Google Analytics' behavior flow to evaluate your site structure and identify any issues or gaps.

3 Step 3: Optimize your titles and meta descriptions

The third step is to optimize your titles and meta descriptions for each page. Your titles and meta descriptions are the snippets that appear in the search results and influence your click-through rate. They should be unique, descriptive, and relevant to your page's content and keywords. You can use tools like Yoast SEO, Moz, or SEMrush to check your titles and meta descriptions and make sure they follow the best practices and guidelines.

4 Step 4: Improve your headings and content

The fourth step is to improve your headings and content for each page. Your headings and content are the main elements that convey your message and value to your visitors and search engines. They should be informative, engaging, and optimized for your target keywords and intent. You can use tools like Hemingway, Grammarly, or Copyscape to check your headings and content and make sure they are clear, concise, and original.

5 Step 5: Enhance your images and multimedia

The fifth step is to enhance your images and multimedia for each page. Your images and multimedia are the visual elements that complement your text and make your site more attractive and interactive. They should be relevant, high-quality, and optimized for speed and SEO. You can use tools like TinyPNG, ImageOptim, or Lighthouse to check your images and multimedia and make sure they are properly sized, compressed, and formatted. You should also add alt text, captions, and schema markup to your images and multimedia to improve their accessibility and relevance.

6 Step 6: Test your site speed and mobile-friendliness

The sixth and final step is to test your site speed and mobile-friendliness. Your site speed and mobile-friendliness are the factors that affect your site's usability, performance, and ranking. They should be fast, responsive, and compatible with different devices and browsers. You can use tools like Google PageSpeed Insights, GTmetrix, or Mobile-Friendly Test to check your site speed and mobile-friendliness and make sure they meet the standards and expectations.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?