Last updated on Dec 27, 2024

How do you communicate your value proposition and BATNA to the supplier?

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Negotiating with suppliers can be challenging, especially when you want to get the best deal for your organization without compromising on quality, delivery, or service. One of the key skills you need to master as a purchasing professional is how to communicate your value proposition and BATNA to the supplier. These are two important concepts that can help you gain leverage and confidence in the negotiation process. In this article, we will explain what they mean and how to use them effectively.