How do you communicate and pitch your game concepts to different audiences and platforms?

1 Know your purpose

Before you start pitching your game concept, you need to define your purpose. What are you trying to achieve with your pitch? Do you want to get feedback, funding, collaboration, or distribution? Depending on your purpose, you may need to adjust your tone, content, and format of your pitch. For example, if you are pitching to a publisher, you may want to emphasize the market potential, unique selling points, and revenue model of your game. If you are pitching to a player community, you may want to focus on the gameplay, story, and art style of your game.

2 Know your audience

Another key factor to consider when pitching your game concept is your audience. Who are you pitching to and what are their interests, needs, and expectations? You need to tailor your pitch to match your audience's level of knowledge, language, and culture. For example, if you are pitching to a technical audience, you may want to use more jargon, details, and examples to demonstrate your game concept. If you are pitching to a casual audience, you may want to use more simple, clear, and engaging language to capture their attention.

3 Know your platform

The third element to consider when pitching your game concept is your platform. How are you delivering your pitch and what are the limitations and opportunities of that medium? You need to adapt your pitch to fit the format, length, and style of your platform. For example, if you are pitching your game concept in a video, you may want to use visuals, audio, and animation to showcase your game concept. If you are pitching your game concept in a document, you may want to use headings, bullet points, and diagrams to organize your game concept.

4 Craft your hook

One of the most important parts of your pitch is your hook. This is the first impression that you make on your audience and the reason why they should care about your game concept. You need to craft a hook that is catchy, relevant, and memorable. You can use different techniques to create your hook, such as asking a question, telling a story, making a statement, or showing a prototype. Your hook should summarize the core idea, theme, and goal of your game concept in a few sentences or seconds.

5 Support your claim

After you have hooked your audience with your game concept, you need to support your claim with evidence and arguments. You need to show why your game concept is worth pursuing, how it is different from other games, and what are the benefits and challenges of developing and playing it. You can use different types of evidence and arguments, such as data, testimonials, comparisons, or demonstrations. You should also anticipate and address any potential questions, objections, or risks that your audience may have about your game concept.

6 End with a call to action

The final part of your pitch is your call to action. This is where you tell your audience what you want them to do next and how they can get in touch with you. You need to make your call to action clear, specific, and urgent. You can use different methods to motivate your audience to act, such as offering incentives, creating scarcity, or expressing gratitude. You should also provide your contact information, such as your email, website, or social media links.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?