How can you use live events to drive product adoption and loyalty?

One of the most underrated drivers in product adoption is incentive. When you're aligning your live event plans with your product adoption efforts and loyalty, make sure you consider what your users actually want - what's driving them. Where possible, match intent with incentive when it comes to a live event scenario.

Define your objectives not just as targets but as pathways to deeper customer connections. Whether it's fostering community, gathering feedback, or showcasing new features, each objective should be a step towards building lasting loyalty and advocacy for your product.

Create a "beta tester" lounge. Offer a space where event attendees can try out upcoming features or products and provide immediate feedback. This exclusive access makes them feel like insiders for helping you shape your product. Align part of your event or product demonstration with a social cause. For instance, demonstrate how every product purchase contributes to a social impact project. This can resonate deeply with attendees' values, strengthening emotional bonds with your brand.

To boost product adoption and loyalty through live events, host interactive sessions like product launches or workshops. These events allow attendees to experience your product, ask questions, and offer feedback, creating a personal connection. Offer exclusive deals or early access to new features to encourage immediate adoption. After the event, send follow-up communications summarizing the event and seeking feedback to strengthen relationships and foster loyalty. This approach not only showcases your product but also builds a committed customer base.

Es importante generar una estrategia 360, es decir que todos los medios de comunicación difundan el mensaje de manera eficaz. Tener embajadores en tu empresa, que te ayuden a promocionar el evento. Tener influenciadores que vayan al evento e inviten a otras personas

If you’ve successfully planned for the audience and content, you have to make sure the value you are offering is easy to access and engaging. For example, if you are broadcasting a Zoom webinar to YouTube, use the right technology for that audience to be able to see the speaker beyond the default tiny box in the corner. There is no shortage of great, affordable tools on the market that can drastically up your digital events game.

Crea experiencias con los cinco sentidos. Vista, olfato, tacto, gusto y sonidos. De esta manera vas a captar la atención de todos los usuarios.

Feedbacks e comentários feitos na hora da apresentação podem revelar fatores que não haviam sido considerados na elaboração da apresentação. Mesmo que a mudança não possa ser feita na hora, nunca deixe de registrar a sugestão e agradecer a sua audiência que de alguma maneira, lhe proporcionou engajamento.

It's not just about the event; it's also about what people take away from it. I'm big on providing attendees with valuable takeaways, such as free credits, exclusive discounts, or downloadable resources! Why? It can increase the perceived value of the event. These takeaways not only serve as a reminder of the event but also encourage participants to try and eventually adopt the product; if not today, someday!