How can you use blue ocean strategy to differentiate your coachees from their competitors?

These 5 questions irregardless of industry can help identify or set you in the path to finding your blue ocean. 1. What are you trying to solve and for whom? 2. What is already available for them? 3. How is your product or service going to change their lives? 4. Is this change a must have or good to have? 5. Do I have a good market size and can they afford? An example; you are going to serve F&B clients, as you go along you figure you want to serve clients with a min of 3 outlets, than you figure, cafe clients who do min of $200k per month and so on. This way you wont be stuck with a "me too" product or service fighting to the bottom but a business has a high possibility of success and profitability.

Die Blue-Ocean-Strategie bietet im Coaching eine einzigartige Möglichkeit, Coachees von Mitbewerbern abzuheben. Beim Gesichtslesen ist Aufmerksamkeit auf Emotionen zu richten, um authentische Kommunikation zu fördern. Körpersprache zeigt Selbstsicherheit. Die Strategie ermutigt dazu, ungenutzte Potenziale zu entdecken. Der Coach nutzt Gesichtslesen, um emotionale Hindernisse zu überwinden. Körpersprache bestätigt die Wirksamkeit der Strategie. Coachees lernen, sich differenziert zu präsentieren. Gesichtslesen und Körpersprache unterstützen die Umsetzung der Blue-Ocean-Strategie im Coaching und fördern eine einzigartige Positionierung gegenüber Mitbewerbern.

In my coaching practice, the four-actions framework is transformative. It's about rewriting the competitive rules. I guide coachees to 'Eliminate' what's no longer serving their industry, 'Raise' standards where they can truly shine, 'Reduce' investments in less rewarding areas, and 'Create' novel offerings that set them apart. Through this lens, they not only stand out but pioneer new market space - a realm where competition feels like a distant concept, not an everyday concern. This methodology turns clients into market innovators, not followers. It’s about crafting a unique value proposition that resonates deeply with their audience. Truly, it’s differentiation in action.

Begin by listing the factors or features that are currently present in your industry or market but don't add significant value to your customers or differentiate your business. These are things you can consider eliminating to reduce costs or complexity. Identify factors that are necessary but can be reduced in some way. These might include features or aspects of your product or service that can be streamlined to achieve cost savings or increased efficiency. Develop a comprehensive strategy based on your analysis of the ERRC grid.Combine the selected actions in a way that creates a unique and compelling value proposition for your target audience.This strategy should guide your decision-making, resource allocation,and implementation efforts.

Blue Ocean Strategy is about crafting a value innovation horizon – not just competing, but making the competition irrelevant. I mentor professionals to pinpoint and leverage their unique skills, creating a signature offering that stands out. Together, we map out untapped opportunities, redefine market boundaries, and unlock new demand. By fostering a mindset of exploration over rivalry, we cultivate a distinct personal brand, an innovative approach propelling them beyond the competitive fray into their own blue ocean.