How can you use automation to improve your admissions process?

Certainly, automating initial steps of attracting prospects in the admissions process can significantly improve efficiency. Here are some strategies: 1)Use marketing automation tools like HubSpot, Marketo, or MailChimp to create targeted email campaigns, social media posts, and content marketing. Segment your audience based on their interests, demographics, and behavior to deliver personalized content that appeals to them. 2)Integrate chatbots or AI-powered virtual assistants on your website to engage with prospects in real-time. These bots can answer common questions, guide prospects, and even schedule appointments or consultations. 3)Use tools like Facebook Ads and Google Ads to target specific demographics and interests. & many more...

I think using animation in the segmenting and nurturing aspect of the onboarding process gives potentials a sense of personalization. Although many understand the presence of AI in the process there will be less frustration and fall off.

Once you generate traffic or have attracted Prospects into your funnel it is imperative to keep them engaged & provide value and leverage by apt use of Automation: 1) Implement personalization on website based on user behavior & preferences. Show relevant program information,testimonials & resources to different prospects to make the experience more engaging 2)Employ CRM software that automates lead scoring based on prospect engagement. This allows you to focus your efforts on the most promising leads. 3)Set up automated email drip campaigns to nurture prospects over time. Tailor them to different segments & stages. 4)Implement recommendation engines that suggest relevant programs & courses to prospects based on their interests & behavior.

I'm not too sure that this is in it's proper place of the client attraction process. Many institutions, trainers and coaches may use this process before signing on and trickle down from there. Clients success rates are reduced due to non engagement. If you connected the why in the initial attraction factor people sign IN and on. I think the engagement process should be it's strongest after commitment. This in turn increases the client retention rate as well as the success rate.

You can use surveys and bots or even quizzes to establish the suitable candidate. The great thing about these methods they elicit the required information which not only speeds up the process but also feels less confrontational. People are generally more open when they feel they are either discussing or being helpful so a well placed automated question can save many hours in the administrative process.

Follow-up is essential to not only you and your business, but also the client who found success in your offer. Keeping them included in the celebratory process keeps their own success in front of them. This in turn keeps the referrals fresh and coming in.