How can you measure the impact and value of a keynote speaker for your conference?

2 Collect feedback

One of the most common ways to measure the impact and value of a keynote speaker is to collect feedback from your audience. You can use surveys, polls, quizzes, or other methods to ask your attendees about their satisfaction, engagement, learning, and retention of the speaker's content. You can also ask them to rate the speaker's delivery, relevance, credibility, and charisma. You can use online platforms, mobile apps, or paper forms to collect feedback, and analyze the data to identify the strengths and weaknesses of your keynote speaker.

3 Track behavior

Another way to measure the impact and value of a keynote speaker is to track the behavior of your audience after the conference. You can use metrics such as attendance, retention, referrals, sales, leads, conversions, or other indicators to measure how the speaker influenced your audience's actions and decisions. You can also use social media, blogs, podcasts, or other channels to monitor how the speaker generated buzz, awareness, and engagement for your conference and your brand. You can use tools such as Google Analytics, Facebook Insights, or Twitter Analytics to track behavior, and compare it to your baseline or benchmarks.

4 Calculate ROI

A final way to measure the impact and value of a keynote speaker is to calculate the return on investment (ROI) of hiring them. You can use a simple formula to estimate the ROI: (Benefits - Costs) / Costs x 100%. The benefits are the positive outcomes that the speaker brought to your conference, such as increased revenue, customer loyalty, brand recognition, or employee morale. The costs are the expenses that you incurred to hire the speaker, such as fees, travel, accommodation, or marketing. You can use data from feedback, behavior, and other sources to estimate the benefits and costs, and compare the ROI to your goals and expectations.