How can you launch your product innovations to the market?

🌟 Crafting Avirate: Weaving a Brand Legacy 🌟 Avirate, born from a 45-year legacy in Sri Lanka, embarked on a transformative journey. Beyond ROI, we uncovered the pulse of our consumer persona – a tapestry of psychographics, demographics, and lifestyle. This insight became our compass, crafting a strategic path that resonated with her essence. The result? Precision in addressing her needs, curating designs that spoke her language, and fostering an unbreakable connection. Avirate became a living embodiment of consumer desires, where strategy met aspiration, creating a brand that thrived on harmonious synergy. A legacy woven with innovation and purpose! which was profitable growth as our goal

Since I’ve witnessed the immense benefits of hybrid launch approaches, I would totally vow for it when it comes to B2C mobile applications. Luckily in recent times PlayStore and AppStore platforms themselves have started facilitating hybrid launches through multiple internal/beta/alpha user tracks that are easy to manage and monitor the results in near-real time.

🚀 Avirate's Success Strategy: Hybrid Launch Brilliance 🚀 Avirate's triumphant launch wove a hybrid magic. Loyal consumer previews fine-tuned our approach, nimbly adapting pricing and assortment. Then, our media rollout harnessed the buzz ignited by our advocates, ensuring impact. The hybrid strategy harmonized agility and impact, turning Avirate's launch into a symphony of success!

👗 Avirate's Unveiling: Crafting Fashion with Precision 👗 Avirate's triumph wasn't rushed; it was a meticulous journey. We embraced the complete fashion cycle – forecasting, mood boarding, testing, and refining. With unwavering focus, we curated our final line, ensuring every aspect aligned flawlessly. Media, content, and models were all chosen to match our assortment's essence. Our lockstep planning bore fruit as our flagship store in Colombo showcased a collection that spoke of Avirate's essence. This wasn't an overnight success; it was a testament to our dedication and strategic precision.

🚀 Avirate's Recipe for Success: Unified Execution 🚀 A robust plan finds its true power in execution. At Avirate, the rubber meets the road when every team aligns seamlessly to our launch objectives. We dub this the "In Full On Time" metrics, where shared leadership takes the forefront. Our journey thrives on a sense of collective ownership, where each member champions their domain, uniting towards our common goal. Alignment is our guiding star, and continuous follow-ups along the critical path keep us on track. Enter Monday morning reviews, where our style evaluation delves deep into fabrics, manufacturing, and completion timelines. These sessions breathe life into shared aspirations, fostering a symphony of unity towards one goal

👗 Precision Prevails: Avirate's Sartorial Mantra 👗 "Measure twice, cut once" echoed through Avirate's halls, nurturing an ever-evolving, improved collection. Our journey extended beyond launch, weaving insights from each stitch. During our Monday reviews, every style's performance underwent scrutiny using key inventory and online metrics. As we measure our launch results, a journey of insights unfolds. We analyze website traffic, conversions, sales, and more. Successes are celebrated, failures embraced as lessons. This data-rich tapestry feeds into our cumulative growth, ensuring each week's learning fuels the evolution of every collection.

FIRST: EXPERIMENT BY PRETOTYPING like TESLA … What is pretotyping? YOU FAKE IT BEFORE YOU MAKE IT 🤗✅. Check it out here … Pretotyping is a technique for testing hypotheses and validating ideas quickly and cheap, founded by Savoia. It involves creating a simplified version of a product or service to collect user feedback and understand market demand. It’s a non-working prototype. Pretotyping reduces the risk of failure by assessing market response early in the development process. A famous pretotyping story is how Tesla ‘faked’ their first electrical car, the Roadster, using a so-called ‘glider’ of a Lotus Elise to confront their potential customers with a ‘real car’, leading to 250+ launching customers who paid $ 5000,- in advance.