How can you identify trends in your content?

➼ Keep an eye on what topics and themes are gaining traction among your competitor's audiences. ➼ Use keyword research tools to identify popular search terms and topics related to your niche. ➼ Look for keywords with a rising search volume or those experiencing sudden spikes in interest. ➼ Pay attention to your audience's recurring questions or topics they express interest in. ➼ Don't be afraid to try out new content formats or platforms to see how your audience responds.

AI and machine learning algorithms scan various sources across the internet (like Reddit, Google search, Amazon, social media platforms, and even audio/video content like Spotify and YouTube.

Identify your goals, investigate and analyze data from key metrics that align with your goals over regular time periods and pinpoint distinct market changes with the associated changes in data. Using AI tools to chart-out these changes makes the process, time and effort efficient and tangible.

Thorough keyword research helps you build effective strategies for improving your content to rank higher for a wider variety of terms, ultimately driving more relevant organic traffic to your site.

Identifying which pages on your website the audit should include. Collecting data on the pages' performance, such as keyword rankings, page views, bounce rates, and conversion rates. Assessing how well each piece of content conforms to SEO and content marketing best practices.

You got to be open to feed back to learn. Taking feed back in a constructive manner enables you to get a view on the various areas that you can improve on. This will help you grow significantly.

Your readers will like some of your writing more than the rest. Sometimes, what they like will surprise you. Still, you have to pay attention to what your readers choose. That's where your greatest opportunity comes from. Now there's a catch. You may have a preference for something else. The truth is, you may have to make a hard choice. You'll focus on what your readers want right now. Or not. But if you want to grow fast, serve your readers needs. They will love and trust you more then. And they'll be more open to your other ideas.

Don't mistake trends in your content with general trends. Here is why. Your core following will have a trend of its own. But if you write on a popular topic, you may get a lot of passers-by. These are people who just want the latest info but don't care about you. If you switch your focus to the new group, you'll neglect your core followers. The trend will pass. Guess what? If you're not careful you'll lost both. So what you need to do is make sure you still put out your regular content. Then, use the remaining time for what's trending at the moment.

Competitor Analysis: Monitor your competitors' content strategies. Identify what type of content is resonating with their audience and consider incorporating similar themes into your strategy Industry News and Events: Stay updated on industry news and events. If there's a sudden surge in interest in a particular topic, consider creating content around that subject. Content Trend Tools: Explore tools designed to identify content trends, such as BuzzSumo or social listening tools. These tools can highlight popular topics and influencers in your niche.

Analyzing your content is great. But, experimenting ? Even better. If you don't experiment enough and keep analyzing the same kind of content, you have nothing to compare it with. So, create different types of content, experiment with your content formats, and keep your audience and their needs at the centre stage.