How can you give feedback that is aligned with company values?

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Giving feedback is a crucial skill for team managers, but it can also be challenging and delicate. You want to help your team members improve their performance, but you also want to respect their feelings and motivations. Moreover, you want to ensure that your feedback is consistent with the company values and culture, so that you are not sending mixed or contradictory messages. How can you give feedback that is aligned with company values? Here are some tips to guide you.