How can you create a fair exclusivity clause?

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If you are a tenant or a landlord in a commercial lease, you may encounter the issue of exclusivity clauses. These are provisions that limit the type of businesses that can operate in the same building or area as the tenant. Exclusivity clauses can protect the tenant's market share, customer base, and brand identity, but they can also restrict the landlord's ability to lease the remaining space and attract a diverse mix of tenants. How can you create a fair exclusivity clause that balances the interests of both parties? Here are some tips to consider.