How can you communicate your company's ESG initiatives to tenants?

As a corporate real estate (CRE) manager, you know that environmental, social and governance (ESG) initiatives are not only good for the planet and society, but also for your business performance and reputation. But how can you effectively communicate your ESG efforts to your tenants, who may have different levels of awareness and interest in sustainability and ESG? Here are some tips to help you showcase your ESG achievements and goals, and engage your tenants in your ESG journey.

1 Know your audience

Before you craft your ESG message, you need to understand your tenants' needs, preferences and expectations. Do they care about energy efficiency, waste reduction, social impact, diversity and inclusion, or ethical governance? How do they measure and report their own ESG performance? What are their pain points and challenges related to ESG? You can use surveys, interviews, focus groups, or online platforms to gather feedback and insights from your tenants. This will help you tailor your ESG communication to their specific interests and concerns, and demonstrate how your ESG initiatives can benefit them.

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Sandeep Pradhan

🚀 Commercial Real Estate Investor ► 📈 Multifamily Owner/Operator ► 🎯 Supply Chain Enthusiast ► 🏭SAP IBP/MES Subject Matter Expert
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Implementing Environmental, Social, and Governance (ESG) initiatives with respect to tenants involves a range of strategies. - Energy Efficiency - Waste Reduction and Recycling Programs - Water Conservation - Green Building Certifications - Community Engagement - Tenant Well-being and Safety

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2 Tell your story

Once you have identified your tenants' ESG priorities, you can tell your ESG story in a compelling and transparent way. You can use different channels and formats, such as newsletters, websites, social media, webinars, podcasts, or events, to share your ESG vision, strategy, actions, results, and future plans. You can also use case studies, testimonials, infographics, videos, or interactive tools to illustrate your ESG impact and showcase your best practices. Make sure your ESG story is consistent, authentic, and relevant to your tenants, and that you highlight your achievements as well as your challenges and learnings.

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3 Invite feedback and collaboration

Communication is a two-way street, so you should also invite feedback and collaboration from your tenants on your ESG initiatives. You can ask them for their opinions, suggestions, questions, or concerns, and respond to them promptly and respectfully. You can also create opportunities for dialogue and engagement, such as forums, workshops, roundtables, or co-creation sessions, where you can exchange ideas, experiences, and best practices with your tenants. You can also explore ways to partner with your tenants on joint ESG projects or campaigns, such as green leases, carbon offsets, community service, or advocacy.

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4 Recognize and reward

Another way to communicate your ESG initiatives to your tenants is to recognize and reward their participation and contribution. You can acknowledge and celebrate their ESG achievements and improvements, such as reducing their energy consumption, recycling their waste, or supporting a social cause. You can also offer them incentives and benefits, such as discounts, vouchers, prizes, or recognition programs, for their ESG actions and behaviors. By recognizing and rewarding your tenants, you can build trust and loyalty, and motivate them to continue their ESG journey with you.

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Brandon Harris

Retail Property Advisor | Specialty Leasing | Commercial Sales
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In my opinion, ESG is a dangerous initiative that has been heavily promoted by globalist organizations to homogenize the corporate world into conformity with so-called “sustainable” policies and objectives. If you read into the meaning of ESG and the motives of individuals like Larry Fink of BlackRock, it is hard to not be alarmed if you value personal liberty and economic freedom. What I have observed recently is that talk of ESG has receded because it has received a lot of criticism and people are rejecting it.

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5 Educate and inspire

Finally, you can communicate your ESG initiatives to your tenants by educating and inspiring them to learn more and do more about sustainability and ESG. You can provide them with information, resources, tools, and guidance on how to adopt and implement ESG best practices in their own operations and activities. You can also share with them the latest trends, innovations, and opportunities related to ESG, and inspire them to join the global movement for a better future. By educating and inspiring your tenants, you can position yourself as a leader and a partner in ESG, and create a positive and lasting impact.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you communicate your company's ESG initiatives to tenants?

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1 Know your audience

2 Tell your story

3 Invite feedback and collaboration

4 Recognize and reward

5 Educate and inspire

6 Here’s what else to consider

Corporate Real Estate

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How can you communicate your company's ESG initiatives to tenants?

1

2

3

4

5

6

1 Know your audience

2 Tell your story

3 Invite feedback and collaboration

4 Recognize and reward

5 Educate and inspire

6 Here’s what else to consider

Corporate Real Estate

Rate this article

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