How can a media production mission statement help align team members?

A media production mission statement is a brief and clear declaration of the purpose, values, and goals of your media project or organization. It can help align team members by providing a common vision, direction, and identity for your media production. In this article, you will learn how to create a media production mission statement and how to use it effectively to inspire and guide your team.

1 What is a media production mission statement?

A media production mission statement is a concise statement that answers the questions: Why do you exist? What do you do? How do you do it? And for whom do you do it? It should reflect the core values, beliefs, and principles that drive your media production. A media production mission statement is not a slogan, a tagline, or a marketing tool. It is a strategic tool that helps you communicate your purpose and direction to your team members, collaborators, clients, and audience.

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2 Why do you need a media production mission statement?

A media production mission statement can help you align your team members by creating a shared understanding of the goals and expectations of your media project or organization. It can also help you motivate and inspire your team members by showing them how their work contributes to a meaningful and impactful cause. A media production mission statement can also help you attract and retain the right people for your team by defining your culture and values. Additionally, a media production mission statement can help you make better decisions and prioritize your actions by serving as a filter and a compass for your media production.

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3 How to create a media production mission statement?

To create a media production mission statement, you need to follow a few steps. First, you need to identify your audience and their needs. Who are you creating media for and what problem are you solving for them? Second, you need to define your value proposition and your unique selling point. What makes your media different and better than others? Third, you need to articulate your values and principles. What are the beliefs and standards that guide your media production? Fourth, you need to write a draft of your mission statement using clear, simple, and concise language. Fifth, you need to test and refine your mission statement by getting feedback from your team members, collaborators, clients, and audience.

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Mite Kuzevski

Co-founder of Vidi Vaka and Executive Director of Foundation for debate and education IDEA Southeast Europe
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Crafting an effective media production mission involves defining your purpose, identifying core values like empowerment and credibility, understanding your audience's needs for credible, easy-to-digest content, clarifying specific goals, and ensuring clarity and conciseness in your statement. Collaboratively refine it with your team, incorporate inspirational elements, and live your mission daily. Communicate it externally to showcase your unique approach, and be open to adaptation as the media landscape evolves. Your mission is a commitment to impactful, credible, and innovative storytelling.

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4 How to use a media production mission statement?

For a media production mission statement to be truly effective, you need to do more than just writing it down and displaying it on your website or office wall. You must make it a part of your everyday work and culture. This can be done through setting goals and objectives for your media project or organization, using it as a criterion for evaluating and improving your media products and services, using it as a source of inspiration and motivation for your team members and yourself, building trust and rapport with your collaborators, clients, and audience, as well as using it as a framework for resolving conflicts and addressing challenges in your media production.

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Mite Kuzevski

Co-founder of Vidi Vaka and Executive Director of Foundation for debate and education IDEA Southeast Europe
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In our experience the understanding of the mission statement will always defer from one member to another member of the team. And we are OK with that, since we don't want a buzz sentence that we know to recite but embrace the different perspective on how different members understand our mission statement. It usually brings a new perspective that was overlooked or not even in the screen when we were crafting our mission statement.

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5 Examples of media production mission statements

For inspiration, here are some examples of media production mission statements from different types of media projects and organizations: a podcast production company seeks to create engaging and informative podcasts that educate and empower listeners; a documentary production team aims to produce high-quality and authentic documentaries that tell the stories of marginalized and underrepresented communities; a virtual reality production studio endeavors to deliver innovative and immersive virtual reality experiences that entertain and inspire users; a news media organization strives to provide reliable and relevant news and analysis that inform and empower citizens; and a nature and wildlife video production project works to produce creative and captivating videos that showcase the beauty and diversity of nature.

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Mite Kuzevski

Co-founder of Vidi Vaka and Executive Director of Foundation for debate and education IDEA Southeast Europe
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This is the media production mission statement of Vidi Vaka, a digital media startup that I'm a co-founder: We strive to provide content that is credible, easy to watch, and saves time to get key information. Unlike many mainstream media, we make sense of information by providing fair, honest, and consistent content. To give voice to the voiceless and visibility to the invisible. To report on underreported stories, stories that empower the marginalized and vulnerable communities, stories that empower women and youth. We want to inform the digital generation by consuming news on mobile devices and social networks on relevant stories often lost or overlooked in the information overload.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fergus Dyer-Smith

Building AI Workforces // Founder / CEO 🤪 // Surfer 🏄♂️
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Mission statements can inadvertently cause misalignment within teams. Rather than merely guiding, they can mask unclear goals or poor leadership. As the media industry is dynamic, mission statements should not be static. They ought to evolve, serving not as rigid mandates but as adaptable frameworks that encourage continuous dialogue and reflection, ensuring they stay relevant and foster a culture of innovation and flexibility. Especially today with the massive change occurring in production.

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How can a media production mission statement help align team members?

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1 What is a media production mission statement?

2 Why do you need a media production mission statement?

3 How to create a media production mission statement?

4 How to use a media production mission statement?

5 Examples of media production mission statements

6 Here’s what else to consider

Media Production

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How can a media production mission statement help align team members?

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3

4

5

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1 What is a media production mission statement?

2 Why do you need a media production mission statement?

3 How to create a media production mission statement?

4 How to use a media production mission statement?

5 Examples of media production mission statements

6 Here’s what else to consider

Media Production

Rate this article

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