How can airlines use IT to personalize their offers?
Personalization is a key factor for customer satisfaction and loyalty in the airline industry. Customers expect airlines to understand their preferences, needs, and behaviors, and to offer them relevant and timely products and services. However, personalization is not easy to achieve, as it requires airlines to collect, analyze, and use large amounts of data from various sources and channels. In this article, we will explore how airlines can use IT to personalize their offers and enhance their customer experience.