Here's how you can tackle the key challenges in Product R&D for the future.

Apostar no MVP para apresentar ao mercado o conceito e melhorar o produto nas versões futuras, isso trás agilidade além de testar o conceito e sua aceitação.

Data driven decision making sounds huge, but it starts simple: - a database of all investors Q&A - a competitors overview up to date, at hand for discussion - a traceable collection of all decisions (and alternatives) through out the dev process - to have always 3 quotes to compare and learn before you PO. Data of testing needs professional failure analytics, but this sounds like a holy Grale. But it isn't, everybody has started into this with zero knowledge, but today we networks and IT-tools to help. From there the test plan will be steered to efficiency, performance, robustness, whatever. To the best product for the customer.

Invest your resources in your ideas which - you can sell, more than once (see Nvidia: for gaming, for piloted driving, for AI) - you have a passion for, these dollars come back double. Decide what has to be done to go to market, just in doubt: - what's relevant to reach the next milestone for investors or customers (in this order) - what's your showcase for your MVP to get a purchase order - sell your ideas, marketing is part of the game, permanent - take care for the team with a twinkle in the eye.

Foresight or trend analysis can be done by data (look to all entire entities in the world, and see which field develops (theoretically possible). But you want to know, what's going on ahead and around your business. To be part of network is essential, be an active part, makes the difference. Share thoughts and get insights along your business and watch out to the topics around. And sometimes: look into something what is fully off the path - and you will be surprised how this spins your mind to create a trend on your own. You can do this in the web, however, nothing beats a chat with an expert!

Die Trendvorhersage ist meist auf einen definierten Markt, mit definierter Zielgruppe und klarem Fokus aufgesetzt, wodurch gute Ergebnisse kommen, aber das große und ganze Bild verloren werden kann. Für die optimale Marktausrichtung sollte man zunächst die Wettbewerber in Sektoren unterteilen: - Sehr enger Wettbewerb - nur Kern gleich - breiter Wettbewerb Hierdurch wird der definierte Markt um wichtige Bereiche der eigenen Marktdefinition erweitert. Nun sollte man dies für die einzelnen Wettbewerber ebenfalls nochmal machen und bekommt so langsam ein Bild des "Großen Ganzen"