Here's how you can excel in executive roles within the Creator Economy.

Ultimately, being an executive is about being the most strategic person in your department. The most forward-looking. Vision is a core part of that. Ensuring you have the space to think (weekend time off), combined with deeply studying the Creator Economy, how human psychology works and the like -- is superbly important. Both are needed. Deep insight without space means narrow decisions. Space to think without deep context means impracticality...

Create comprehensive brand guidelines that detail the visual and tonal elements of your content. These ensure consistency across all platforms and pieces of content, reinforcing your brand identity and enhancing audience recognition.

As an executive, you're expected to guiding your team with a clear vision. This isn't just about chasing trends – it's about predicting them, even setting them! Think about some of the biggest creator brands – they all have a distinct voice and a clear message that resonates with their audience. Your job is to define that for your team and ensure every piece of content aligns with that vision.

Provide ongoing training and workshops that focus on the latest digital media tools and creative strategies. This ensures your team remains adept and can leverage new technologies to enhance content quality.

Without a strong team, an executive isn't worth anything. After all -- an executive doing their job well, is overseeing an excellent team. That's basically it. To excel as an executive in the Creator Economy, ensuring you study how to hire incredible people, filter talent, and only hire A+ talent is key. And to be more specific -- in the Creator Economy since it is new, you have to be even better. You can't be an executive choosing proven talent. You've got to learn to spot unproven talent. That's uncertain and tricky. But if you study, it is possible. Ray Dalio's book principles is great for this. As are Jeff Bezos' interviews on talent. Study deeply, and then build talent from the ground up into the industry.

Create an environment where team members feel comfortable taking risks and innovating. When your team is on the same page, you will be able to work wonders. We often have brainstorming sessions in our office and sometimes the best ideas come from people who are nowhere directly related to the field but share the same vision.

Break down your audience data into more detailed segments based on behaviors, preferences, and demographics. This allows for more targeted content creation and marketing strategies that are likely to resonate with specific groups.

Using data wisely can give you a huge advantage. Dive into metrics to understand who your audience is and what they want or love. We have a set system in-house to check the main metrics before and after every campaign and at the end of the month to know what's up. Helps us plan better.

Don't be afraid to try new platforms, formats, or even technologies. This keeps your brand fresh and exciting for your audience. There's a tech guy who makes insta reels and adds a new meme before diving into the coding problem. Depsite not being a techie myself, I find it mind-blowing, and ofc the audience loves it!

People want to be seen and heard and if you can make them feel that way, you'll bring a strong bond with them. They'll give you invaluable feedback and become your biggest cheerleaders. Having a strong community is like having a built-in marketing team! (The wholetruth foods has done well in this area)

What is a successful Creator Economy business without a strong PnL? A whole lot of nothing! This is a mistake I've made -- being too focused on vision as an executive and not managing finances properly. An executive must balance leadership with holding the ship together. Too much of one is a problem. 2) Be mindful that the Creator Economy is largely funded by advertising revenues. Structuring the business to survive with 40% less revenue is a MUST.

Sometimes it requires giving yourself permission. Permission to lead. Permission to fail. Permission to be something bigger than your family imagines you to be. Therefore, being a successful executive requires continuous mindset refinement too. Else you'll get trapped on Level 3, while trying to get to Level 4.