My suggestion to reduce conflicts between food scientists and marketers is based on four pillars: pre-launch collaboration, continuous communication, scientific validation, and regulatory expertise. 1. Pre-Launch Collaboration: Involving food scientists early ensures product claims are evidence-based and marketing understands scientific/regulatory contexts. 2. Continuous Communication: Regular check-ins help address issues in real time. 3. Scientific Validation and Regulatory Expert: A regulatory expert bridges science and marketing, ensuring messages are clear, accurate, and compliant, preventing misleading claims and protecting consumer trust.

Most Marketers lack information of product claims, they only needs Food scientists approval. There must be regular meeting between two parties to close any gaps and agreed on right product claims which agreed with regulation and law.

1. Encourage open dialogue and regular communication between food scientists and marketers. 2. Encourage scientists to share technical insights in accessible, consumer-friendly terms. 3. Marketers should prioritize accuracy and transparency, focusing on real product benefits. 4. Establish regular cross-functional meetings to build mutual understanding and collaboration. 5. Co-create product claims that are scientifically valid and resonate with consumers. 6. Emphasize shared values like trust, quality, and customer well-being to guide messaging. 7. Aim to create claims that are both compelling and credible, enhancing brand integrity.

To bridge the gap, ensure clear communication, align goals, and involve both teams early. Marketers should respect scientific accuracy, and scientists should consider market needs. Collaboration is key.

Bridging the gap between food scientists and marketers is key for building trust in product claims. Scientists focus on accuracy, while marketers prioritize appeal, yet both aim to benefit consumers. Aligning on shared goals helps each team value the other's expertise. Clear, research-backed guidelines allow marketers to craft engaging yet accurate messages, while collaboration makes scientific data more relatable to consumers. Open communication and an emphasis on ethical standards prevent misleading claims. When teams work together, they can create compelling, truthful messaging that enhances both brand trust and consumer satisfaction.

There could be some grey areas regarding food claims, but at the end of the day, it must be food science that rules. In case of doubt, I would recommend to consult a food law specialist.

In my work, bridging the gap between food science and marketing involves fostering collaboration and understanding. I organize cross-functional workshops where both teams can align their objectives and discuss challenges openly. From the outset of projects, I ensure that both teams are involved in developing product claims, balancing scientific accuracy with marketing needs. Regular training sessions keep the marketing team informed about regulatory guidelines, minimizing the risk of misleading statements. Discussions are always data-driven to maintain focus on valid scientific evidence. Additionally, I set up continuous feedback loops to promote quick resolutions and adaptability, ensuring both teams work seamlessly together.