Typically client underestimate how many users needs inclusive options. If it's not exclusively product for thus category of users. I think it's important to convince any B2C business consider this option, because it may bring another value.

Educating Clients on Accessible Design in Information Architecture (IA) Ensuring clients understand the value of accessible design in IA is crucial. Here’s how to effectively convey its impact: - Highlight Case Studies: Share examples where accessibility led to improved user engagement and increased ROI, showcasing tangible benefits. - Wider Audience Reach: Emphasize how accessible design opens doors to a broader audience, including users with disabilities, enhancing brand reputation and loyalty. - Cost-Benefit Analysis: Present a detailed analysis illustrating the long-term savings associated with inclusive practices, reinforcing that accessibility is an investment, not a cost.

Clients often overlook the impact of accessible design in Information Architecture. Here's how to change that: show them case studies where accessibility boosted user engagement and ROI. Explain how reaching a broader audience, including people with disabilities, enhances their brand and bottom line. Use a cost-benefit analysis to demonstrate long-term savings, making accessibility an investment, not an extra cost. Keep it clear and show them how it drives real value.

Um Kunden die Bedeutung von barrierefreiem Design in IA-Projekten zu verdeutlichen, gehe ich so vor: 1. Daten und Statistiken nutzen: Zeige auf, wie viele Menschen von Barrierefreiheit profitieren, darunter auch ältere oder eingeschränkt mobile Nutzer. 2. Business-Vorteile erklären: Hebe hervor, dass barrierefreies Design den Kundenstamm vergrößern und die Benutzererfahrung für alle verbessern kann. 3. Rechtliche Anforderungen erwähnen: Weisen Sie auf rechtliche Vorschriften (wie WCAG) hin, die erfüllt werden müssen, um rechtliche Konsequenzen zu vermeiden. 4. Live-Demos zeigen: Führe Beispiele vor, die zeigen, wie barrierefreie und nicht-barrierefreie Designs die Benutzererfahrung beeinflussen.