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Best Pet Insurance for Senior Dogs

Last Updated: Nov 15, 2024
According to our research, Spot and Embrace are the best pet insurance options for older dogs.

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Angela Bunt
Managing Editor Angela Bunt Managing Editor Angela Bunt Editor

Angela Bunt is an editor based in Dover, N.H. with over a decade of experience in the content industry. She’s worked as an editor and content manager in the live events, wellness and home spaces.

Expert Reviewer Tori Addison Expert Reviewer Tori Addison Editor

Tori Addison is an editor who has worked in the digital marketing industry for over five years. Her experience includes communications and marketing work in the nonprofit, governmental and academic sectors. A journalist by trade, she started her career covering politics and news in New York’s Hudson Valley. Her work included coverage of local and state budgets, federal financial regulations and health care legislation.

Expert Reviewer Tori Addison Expert Reviewer Tori Addison Editor

Tori Addison is an editor who has worked in the digital marketing industry for over five years. Her experience includes communications and marketing work in the nonprofit, governmental and academic sectors. A journalist by trade, she started her career covering politics and news in New York’s Hudson Valley. Her work included coverage of local and state budgets, federal financial regulations and health care legislation.


Our Research Process

Here’s a breakdown of how we reviewed and rated the best pet insurance companies

Learn more about MarketWatch Guides
10 Unique Pet Profiles
We collected quotes for five cats and five dogs, including purebred and mixed-breed pets, using three age ranges covering puppies and kittens, adults and senior pets.
17,330 Quotes Collected
Our team collected more than 17,330 sample quotes from pet insurance companies using unique pet profiles to give readers an accurate view of pricing across competitors. We gather quotes across all 50 U.S. states and update our pages regularly to provide accurate and timely cost information.
35 Analyzed Pet Insurers
Our team secret-shopped for sample quotes, analyzed plan options and coverage, and assessed customer experience, industry standing and availability for 35 pet insurance providers nationwide. We requested quotes from companies that scored the highest across certain areas of our rating methodology, including the available number of plan options and covered treatments.
40 Years of Combined Veterinary Experience
Our writers and reviewers have over 40 years of combined veterinary experience, confirming the accuracy of our pet-care pricing and weighing in on whether a plan is worth the cost.

As a dog approaches its senior years, it becomes more likely to develop expensive health conditions, such as arthritis, cancer or kidney disease. While some pet owners insure their dogs as puppies or young adults, many companies will still insure older dogs. Although your policy will exclude pre-existing conditions, it is still worth purchasing pet insurance since senior dogs can encounter new health conditions as they age.

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Top 5 Best Pet Insurance for Older Dogs

Here are the best pet insurance companies for senior dogs:

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The listings that appear are from companies from which this website may receive compensation, which may impact how, where and in what order products appear. Not all companies, products or offers were reviewed in connection with this listing.

Spot Logo
Most Customizable

Spot Pet Insurance

4.4
Cost: 3.3/5
Coverage: 5/5
Covered Treatments: 4.8/5
Customer Experience 4.4/5
Industry Standing: 4.5/5
Availability 5/5
Spot Pet Insurance Review
Annual Limits $2.5k-Unlimited
Deductibles $100-$1k
Reimbursement Rates 70%-90%
Average Monthly Cost $51-$68

Spot offers the most customizable policy compared to other top providers. It allows you to choose a monthly premium that works best for your budget while still getting the coverage your older dog needs.

Pros

No upper age limit for enrollment

Has a 24/7 telehealth helpline for senior pet questions

Includes end-of-life coverage

Cons

Coverage excludes maintenance prescription diets

No coverage for house call fees for senior pets that cannot travel

Spot pet insurance includes comprehensive coverage for accidents, illnesses, emergency care, surgeries, hospitalization, chemotherapy and prescription medications. Spot’s standard plan also covers alternative therapies, such as stem cell therapy, chiropractic care and acupuncture.

You can enroll your older dog in Spot’s add-on wellness plan to cover routine veterinary care such as annual checkups, dental cleanings and blood work. A unique feature of Spot is its approach to pre-existing conditions. If your pet has a previous condition and goes 180 days without needing treatment or showing symptoms, Spot will cover it in the future.

Embrace New Logo
Best for Multiple Pets

Embrace

4.6
Cost: 3.9/5
Coverage: 5/5
Covered Treatments: 4.7/5
Customer Experience 4.7/5
Industry Standing: 4.8/5
Availability 5/5
Embrace Pet Insurance Review
Annual Limits $5k-$30k
Deductibles $200-$1k
Reimbursement Rates 70%-90%
Average Monthly Cost $53-$64

Pet insurance for senior dogs is often more expensive, as older pets are more likely to need veterinary care. Embrace is our pick for savings since it offers several discounts and a vanishing deductible to help you save money on your senior dog policy. However, pets that are 14 years or older are only eligible for Embrace’s accident-only plan.

Pros

Covers chronic, age-related diseases

Physical therapy for arthritis included in base coverage

May cover curable pre-existing conditions

Cons

Does not cover prescription food and supplements to support senior health

Pets 14 of age and older only eligible for the accident-only plan

Embrace offers an accident and illness and accident-only policy, though dogs 14 and older are only eligible for the accident-only policy. Embrace offers many opportunities to save money with a 10% discount for each enrolled pet, a 5% military discount and a 10% employee discount if your employer offers Embrace. Additionally, Embrace has a vanishing deductible that reduces your annual deductible by $50 each year you do not submit a claim for your senior dog.

Like Spot, Embrace distinguishes between curable and incurable pre-existing conditions. If your dog goes one year without a recurrence of its prior condition, Embrace will no longer view it as pre-existing.

pets best pet health insurance logo
Best for Vet-Direct Pay

Pets Best

4.8
Cost: 4.9/5
Coverage: 5/5
Covered Treatments: 4.6/5
Customer Experience 4.8/5
Industry Standing: 4.4/5
Availability 5/5
Pets Best Pet Insurance Review
Annual Limits $5k-Unlimited
Deductibles $50-$1k
Reimbursement Rates 70%-90%
Average Monthly Cost $33-$41

Pets Best advertises its policies as some of the most flexible on the market, offering multiple options for customization — including the best deductibles on our list. Senior pets can develop many different health conditions, and a reasonable deductible can help make your dog’s healthcare more affordable.

Pros

Offers affordable premiums for senior pets without compromising coverage

Features deductibles as low as $50

No upper age limit for coverage

Cons

Rehabilitation, acupuncture and chiropractic care only offered at the Elite coverage level

Does not cover senior pet exam fees

Pets Best offers an accident-only plan and three levels of accident and illness coverage: Essential, Plus, and Elite. Rather than offer a base plan with add-ons, the coverage level you select determines whether examination fees or rehabilitation is included. Besides preventive care, Pets Best plans have few exclusions and offer senior pets comprehensive coverage for nearly any ailment.

Pets Best is our top pick for seniors because it combines value and affordability with comprehensive coverage. Plans are highly customizable with deductibles as low as $50 and an unlimited coverage option to give senior pet owners peace of mind.

ASPCA Pet Health Insurance Logo
Best for Senior Pets

ASPCA Pet Health Insurance

4.5
Cost: 4.5/5
Coverage: 4.8/5
Covered Treatments: 4.7/5
Customer Experience 4.3/5
Industry Standing: 4/5
Availability 4.9/5
ASPCA Pet Health Insurance Review
Annual Limits $3k-$10k
Deductibles $200-$500
Reimbursement Rates 70%-90%
Average Monthly Cost $38-$50

Of all the companies on our list, ASPCA Pet Health Insurance has been in the insurance game the longest, offering years of experience and refined operations to senior pet owners. ASPCA Pet Health Insurance offers accident-only and accident and illness policies.

Pros

Covers supplements and prescription foods during the illness treatment phase

No upper age limits for coverage

Microchipping and alternative therapies for arthritis included in the base plan

Cons

No unlimited annual coverage option, which could limit care during a serious illness

Excludes herbal medicines for the natural treatment of chronic ailments

ASPCA Pet Health Insurance offers two plans: an accident-only plan and a complete coverage plan. Accident-only coverage includes accidental injury protection, while complete coverage includes treatments, procedures, diagnostics and exam fees related to pet accidents and illnesses. The comprehensive coverage includes a few exclusions aside from pre-existing conditions.

ASPCA Pet Health Insurance is a good fit for senior pet owners seeking reliable coverage. However, the lack of an unlimited coverage option may be a downside for those looking to insure a major medical incident, such as cancer.

Fetch Pet insurance logo
Best for Comprehensive Coverage

Fetch Pet Insurance

4.5
Cost: 4.1/5
Coverage: 4.5/5
Covered Treatments: 4.5/5
Customer Experience 4.5/5
Industry Standing: 4.5/5
Availability 5/5
Fetch Pet Insurance Review
Annual Limits $5k-Unlimited
Deductibles $250-$500
Reimbursement Rates 70%-90%
Average Monthly Cost $43-$50

Fetch offers the most comprehensive accident and illness plan on the market, including unique and practical coverage extras in every plan. Senior pets can benefit from Fetch’s long list of covered services.

Pros

Comprehensive dental coverage includes periodontal disease and oral tumor treatment

Stem cell therapy included in accident and illness plan

Covers sick visit exam fees

Cons

Does not offer unlimited coverage

Comprehensive coverage comes at a higher premium than some other companies on our list

Fetch offers a single, comprehensive accident and illness plan. When you sign up for a plan, you can choose between three deductible, annual limit and reimbursement rate options, which allows senior pet owners to balance coverage with cost. Fetch also includes coverage extras to benefit senior pet owners, including vacation cancellation coverage if your pet gets sick while you are away.


Summary: Best Senior Dogs Pet Insurance

Use the table below to compare monthly costs, BBB ratings, waiting periods and star ratings of the top senior pet insurance companies:

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Company Average Cost for Senior Dog Star Rating Enrollment Age Limit BBB Rating Visit Site
$61
4.4
No upper age limit A EXPLORE PLANS
$59
4.6
14 years old, No upper age limit for accident-only A+ EXPLORE PLANS
$46
4.8
No upper age limit A+ EXPLORE PLANS
$57
4.5
No upper age limit N/R EXPLORE PLANS
$64
4.5
No upper age limit A+ EXPLORE PLANS
Company BBB Rating Average Cost for Senior Dog Star Rating Enrollment Age Limit Visit Site
A $61
4.4
No upper age limit EXPLORE PLANS
A+ $59
4.6
14 years old, No upper age limit for accident-only EXPLORE PLANS
A+ $46
4.8
No upper age limit EXPLORE PLANS
N/R $57
4.5
No upper age limit EXPLORE PLANS
A+ $64
4.5
No upper age limit EXPLORE PLANS
No results were found.

How We Ranked the Best Pet Insurance for Older Dogs

Many pet insurance companies offer high-quality coverage options, but not every policy is suitable for senior pets with specific medical concerns. We used the following factors to inform our ranking and review of the top pet insurance providers for senior pets. 

  • Age limits: Companies without maximum upper age limits for new policy enrollment scored higher than those with age limits in place.
  • Available add-ons: Companies offering add-ons relevant to senior pet care, including end-of-life care and rehabilitation coverage, scored higher on our list.
  • Discounts and perks: Providers with flexible discounts and perks geared toward senior pets, including flex vet checkups, coverage for curable pre-existing conditions, and comprehensive cancer coverage, scored higher than those without.
  • Cost: Since cost is an important factor, pet insurance companies with cheaper monthly premiums ranked higher on our list. Our team analyzed four different types of pets across all 50 U.S. states to determine the average cost of each company. Cost figures are up-to-date as of November 2023.
  • Our rating: Our team reviewed more than 35 pet insurance companies using our objective rating methodology. Pet insurance providers with a higher overall score ranked higher on this list.

We considered multiple providers in our review of the best pet insurance companies for senior dogs. See why the following companies did not make our list of the top senior dog insurers.

  • Health Paws: During the Healthy Paws quote process, we noticed only one plan option available for a 10-year-old dog with a fixed deductible and low reimbursement rate. Healthy Paws also does not enroll new pets older than 14 years. Although it offers unlimited annual coverage, we think Healthy Paws is a better value for younger dogs.
  • Figo: Figo offers a variety of plan options for senior dogs and no upper age limit for new enrollments. However, it does not include exam fees and prescription foods in the base plan. Instead, pet owners have to purchase coverage as an additional add-on to their base plan. The add-on cost is not fixed, but is based on overall premium cost — the more expensive your premium, the higher the cost to provide your pup with complete coverage.
  • Wagmo: Wagmo’s premiums for senior pets are reasonable, but the company only enrolls new pets younger than 16 years. It also offers limited options to customize coverage and excludes coverage for hydrotherapy and dental surgeries, services that senior dogs may require for the treatment of arthritis or dental disease.

Is Senior Dog Pet Insurance Different From Insurance For Younger Dogs?

While pet insurance policies generally cover the same items regardless of a dog’s age, getting coverage for an older dog can be more expensive and limited in scope. As dogs age, they are more likely to develop pre-existing conditions that most pet insurance plans will not cover.

MarketWatch Guides Tip

Monthly premiums tend to increase with a pet’s age at the time of enrollment since older dogs statistically have higher veterinary costs. Enroll your pet as early as possible to avoid paying higher rates for the same coverage.

So, although the basics of coverage stay the same, an owner insuring an 8-year-old dog can expect to pay a higher rate and have more exclusions for medical issues that have already occurred versus someone who insured their puppy.


When is a Pet Considered a Senior?

According to VCA Animal Hospital, small dogs are considered seniors at age 11, medium-sized dogs at age 10 and large dogs around age seven. No matter when your dog is technically considered “old,” it will become more prone to weakness, illness and injury as it ages and will thus require more veterinary care.

If your senior dog is not currently insured, consider enrolling in a policy before it begins experiencing health problems. Remember, no pet insurance company will cover pre-existing conditions, including previous symptomatic illnesses or injuries and diagnosed or treated conditions. The sooner you enroll your dog in an insurance plan, the more likely your provider will cover new and unexpected conditions.


How Much Does Pet Insurance for Older Dogs Cost?

On average, pet insurance for senior dogs costs $327, according to our research, which averaged the premium of 11 different pet insurance plans for a 12-year-old medium mixed-breed dog. However, pet insurance rates vary, meaning your premiums will likely be at least a little different from the average.

What Affects the Cost of Senior Pet Insurance?

Several factors can affect your senior dog’s monthly pet insurance premium, including:

  • Age: As your dog gets older, it becomes more expensive to insure due to the increased likelihood of health issues. If you’re enrolling an older dog in pet insurance for the first time, your monthly premiums will be higher than average. Based on sample quotes we pulled for a 12-year-old, medium-sized, mixed-breed dog, a policy with an 80% reimbursement rate and a $500 deductible would cost $200 to $500.
  • Breed: Your dog’s breed can also influence pet insurance premiums, as certain breeds are more susceptible to certain conditions. For example, German Shepherds are genetically predisposed to hip dysplasia and, therefore more expensive to insure.
  • Location: Where you and your furry friend live can also affect your policy’s price. Pet insurance providers consider how much local veterinarians charge for services and any insurance regulations your state enforces.

Cheapest Pet Insurance for Older Dogs

The following table ranks the cheapest pet insurance for older dogs, based on quotes we received for an 8-year-old medium mixed-breed male dog, for a pet insurance plan in each state that has a $5,000 annual limit, $250 deductible, and 80% reimbursement rate:

CompanyMonthly Cost
Nationwide$22
Figo$28
ManyPets$43
Pets Best$46
Liberty Mutual$49
Healthy Paws$51
Lemonade$54
ASPCA Pet Health Insurance$57
Allstate$59
MetLife$59

Do Pet Insurance Premiums Increase as Dogs Get Older?

Pet insurance premiums increase as dogs get older because older pets are more likely to develop new illnesses with age. If your pet is enrolled from a young age, you will likely start to see your premiums go up when your dog reaches eight to 10 years of age. To offset rising premiums, senior pet owners may choose to adjust their plan’s reimbursement rates, annual limits or add-ons.

To show the cost differences as a dog ages, we gathered quotes from Spot for an accident and illness plan with a $10,000 annual limit, $500 deductible and 80% reimbursement rate. We based our quotes on a medium-sized, mixed-breed dog living in Colorado Springs, Colo.

  • Puppy: $42
  • 5-year-old dog: $55
  • 8-year-old dog: $94
  • 12-year-old dog: $170

Average Monthly Plan Costs for Dogs by Age

Compare top pet insurance providers based on premium costs we pulled for dogs of varying ages.

ProviderCost To Insure a PuppyCost To Insure an Adult DogCost To Insure a Senior Dog
Spot$13–$134$17–$173$40–$404
Embrace$23–$144$25–$156$42–$257
Pets Best$11–$65$13–$75$36–$208
ASPCA Pet Health Insurance$16–$80$22–$102$50–$240
Fetch$2–$40$30–$75$101–$265
Wagmo$24–$48$38–$76$56–$110
Healthy Paws$32–$70$47–$61$124
Figo$14–$92$19–$120$25–$305

How We Gathered Cost Data

We used the quote tools on each provider’s website to determine the monthly premium costs for a medium-sized, mixed-breed male dog living in Colorado Springs, Colorado. The above ranges represent the lowest and highest coverage amounts available from each company, with wider ranges corresponding to more customization options. We used benchmarks of 6 months old to represent puppies (six weeks to one year), 5 years old to represent adult dogs (years one to 10) and 10 years to represent senior dogs (10 years and older).


How to Save Money on Pet Insurance for Senior Dogs

Pet insurance for senior dogs will be more expensive than coverage for young pups. However, there are ways to find an affordable premium without minimizing your four-legged friend’s access to coverage.

Consult a Veterinarian

Your veterinarian can help you determine which insurance plan best fits your pet’s needs without exceeding your budget. For example, a vet can help you pinpoint common conditions your pet’s breed faces and ensure the plan you buy includes the necessary coverage.

Consider an Accident-Only Plan

Given the limited nature of the coverage, accident-only plans are cheaper than accident and illness coverage. While this option is worth considering, it is also important to find adequate coverage. An accident-only plan covers accidental injuries from chewing cords, falling from heights, eating poisonous houseplants and more at a lower cost. However, older dogs may be more susceptible to illnesses and, therefore, benefit from an accident and illness plan.

Adjust Your Pet’s Coverage Levels

Most pet insurers allow you to customize components of your policy, enabling you to adjust the amount of coverage and policy cost. Selecting a higher deductible, lower reimbursement rate or lower annual coverage limit can help lower policy costs — but make sure you do not drastically limit the plan’s effectiveness.

Review Available Discounts

Some providers offer discounts to reduce your premium if you qualify. Discounts alone may not be a reason to switch plans but can offer a small financial break if you meet eligibility conditions. Common discounts include bundling pet insurance with other policies, enrolling multiple pets in coverage and having served in the military. Pet insurance discounts often range from 5% to 10% each.

Compare Quotes for Similar Plans

When looking for pet insurance, it’s important to remember that every plan has its own costs, coverage options and features. Take the time to research which provider would best suit your pet’s needs. We suggest obtaining quotes from at least three of the top pet insurance providers on our list before making a decision.

Negotiate Your Pet’s Veterinary Bill

Veterinary fees are designed to cover operational expenses and ensure the team members caring for your pet are compensated appropriately. Veterinary fees are meticulously determined and rarely negotiable, but you may be able to trim down the bill by discussing which services you should prioritize and which can wait before you agree to estimates or treatment plans.


What Types of Pet Insurance are Available for Older Dogs?

Generally, there are three types of pet insurance plans: accident-only, accident and illness and wellness plans. While pet owners can consider any of these plans for older dogs, some providers may have age limits that restrict enrollment eligibility.

Accident-Only Plans

Accident-only coverage is the most basic and cost-effective option. These plans cover accidents and physical injuries that result in unexpected vet bills. Coverage excludes routine care and pre-existing conditions. Accident-only plans typically cover vet bills related to events such as:

  • Animal bite wounds
  • Broken bones
  • Cuts
  • Swallowed objects
  • Toxin ingestion

Dogs of any age, including seniors, can sustain an accidental injury. The most common injuries in senior pets are related to falls, which can occur more often because of arthritic joints, weakened muscles, or poor eyesight and depth perception. Senior pets with an increased appetite resulting from a disease or medication may be more likely to ingest foreign or toxic substances.

Accident and Illness Plans

Accident and illness coverage is the most common and comprehensive pet insurance plan. In addition to accidental injuries, these policies cover acute and chronic illnesses common in senior pets. Most of the plans on our list are comprehensive, but each comes with a list of exclusions to carefully consider before purchasing.

Accident and illness plans typically cover vet bills related to the following conditions:

  • Allergies
  • Arthritis
  • Bladder infections
  • Cancer
  • Chronic conditions
  • Congenital conditions
  • Diabetes
  • Gastrointestinal issues
  • Heart disease
  • Hereditary conditions
  • Hip dysplasia

Senior dogs are more likely than younger dogs to develop illnesses and diseases. Common age-related diseases in dogs include arthritis, hip dysplasia, cancer, dental disease, kidney disease and endocrine disorders.

Pet Insurance Wellness Plans

Because pet health insurance does not cover routine care, many companies offer a wellness add-on that provides an allowance for preventive care for an extra monthly cost. This additional coverage is different from traditional pet insurance but can help you manage the cost of expected veterinary care like vet checkups, vaccinations, and flea and heartworm medication. These plans typically add $10 to $25 to your monthly pet insurance premium.


Common Health Problems for Older Dogs

Your dog could encounter any number of health problems due to its age, genetics or a combination of both. According to the American Kennel Club, the most common conditions older dogs develop include the following:

Condition Covered by Pet Insurance?
ArthritisYes, but some treatments may require add-on coverage
CancerYes, but may exclude clinical trials or experimental treatments
Cognitive declineYes
Kidney diseaseYes, but typically excludes kidney transplants
ObesityCoverage varies; prescription diets may require an add-on
Vision lossCoverage varies; some plans may exclude congenital or genetic causes

Other common diseases seen in older dogs include diabetes, urinary incontinence and dental disease. The American Veterinary Medical Association found that almost 50% of dogs over age 10 will develop cancer at some point in their lives. Cancer diagnosis and treatments (such as radiation and chemotherapy) can be incredibly costly, so it’s wise to get a pet insurance policy before your dog gets ill.

Breeds and Common Illnesses

The chart below outlines popular dog breeds along with common illnesses each type of dog could experience in its lifetime. Coverage for each condition will vary by pet insurance provider.

BreedCommon Illnesses
German shepherdHip dysplasia, degenerative myelopathy and chronic superficial keratitis
Golden retrieverCancer, heart defects and pigmentary uveitis
Labrador retrieverHip dysplasia, progressive retinal atrophy and exercise-induced collapse
Bichon FriseBladder conditions, luxating patellas and allergies
PugBrachycephalic obstructive airway syndrome, hip dysplasia and pigmentary keratitis
French bulldogIntervertebral disc disease, allergies and brachycephalic obstructive airway syndrome

Is Pet Insurance For a Senior Dog Worth It?

Yes, pet insurance for an older dog is worth it, especially if you can foresee health problems arising. As your dog’s age increases, so does the amount of money required to maintain its health and overall care.

Finding the right pet insurance provider for you and your senior dog can help cover future costs and alleviate financial worries if your pet faces costly treatments.

If you feel you are late in insuring your senior dog, enrolling before its health declines can still be beneficial. A pet insurance plan with no upper age limit and a vast range of coverage is ideal for your dog. We recommend getting quotes from each provider on our list so you can make the best choice based on coverage and cost.


Frequently Asked Questions About Senior Dog Pet Insurance

Unlike human health insurance, with pet insurance your provider reimburses your costs after you’ve already paid. Following your pet’s vet visit, you’ll file a claim with your pet insurance provider. Once it’s approved, your provider will reimburse you for a percentage of the vet bill (usually via direct deposit or check).

Yes, senior dog pet insurance is worth it. While pet insurance won’t cover your older dog’s current ailments, it will cover care needed in the future. Give yourself the peace of mind that your dog will be protected if it needs serious veterinary care. You’ll also be protected financially by receiving reimbursement for some health care expenses.

You will have to confirm whether your insurance provider requires a pet’s medical records for enrollment. Some require a vet exam, while others will ask that a vet exam is completed at some point within the first 12 months of your policy. Check with your selected provider.

Pet insurance can be worth it for a 12-year-old dog in many cases. You are likely to pay more for senior dog coverage than you would for a younger dog, but it can help you avoid huge medical bills that you may not be able to afford out of pocket.


Methodology: Our System for Rating Pet Insurance Companies

We review each pet insurance company based on factors most important to pet parents like you. Our process includes in-depth industry research into each provider, such as comparing coverage options, gathering quotes online to determine pricing and reading reviews to assess customer service. To better inform our reviews, we’ve surveyed 3,000 dog and cat owners nationwide to determine the most important elements of pet insurance coverage. We’ve also bought pet insurance plans for 10 of our team’s pets to test the customer experience of various providers for ourselves. 

We then score each provider on a 100-point scale and calculate an overall rating out of five stars. Here are more details about the factors we consider when reviewing pet insurance providers:

  • Costs and Discounts (22.5%): To assess pricing, we collected sample quotes for 10 mixed-breed and purebred dogs and cats, ranging from 3 months to 8 years old. Our team collected a total of 17,330 quotes directly from 22 provider’s websites, requesting at least two quotes for all 50 U.S. states from every insurer and pet profile. Providers earn the most points in this category for offering affordable coverage and more than four discount options to customers. 
  • Coverage (22.5%): The best pet insurance companies offer a range of plans, customization options and more so pet owners can choose the right coverage. Companies offering a wide variety of coverage options earn full points in this category. We also look at waiting periods and award the most points if companies offer policies with shorter waiting periods than its competitors. 
  • Covered Treatments (17.5%): According to our survey of pet owners, coverage is one of the most important factors when shopping for pet insurance. Companies with a breadth of included treatments and unique coverages as standard within their policies receive more points in this category than those with less options.
  • Customer Experience (17.5%): Respondents to our survey also valued customer service when comparing pet insurance providers. We score each company based on its website accessibility and overall usability, customer service, mobile apps, money-back guarantees and veterinarian telehealth options. The insurers with the most customer experience offerings receive the most points.
  • Industry Standing (10%): We review up-to-date ratings and accreditation information from the Better Business Bureau (BBB) and Trustpilot, and score companies based on customer reviews and years of industry experience.
  • Availability (10%): Some companies do not offer policies for pets over a certain age. For this category, we deduct points from providers that have age limits for older pets. We also consider state availability, international coverage and if a company extends coverage options to breeds considered dangerous.

We use our rating system to compare each company we review and determine the best pet insurance companies in the industry. To learn more, read our full pet insurance methodology to see how we review and score providers. 


If you have feedback or questions about this article, please email the MarketWatch Guides team at editors@marketwatchguides.com.

Meet the Team

Angela Bunt is an editor based in Dover, N.H. with over a decade of experience in the content industry. She’s worked as an editor and content manager in the live events, wellness and home spaces.

Learn more about Angela Bunt

Tori Addison is an editor who has worked in the digital marketing industry for over five years. Her experience includes communications and marketing work in the nonprofit, governmental and academic sectors. A journalist by trade, she started her career covering politics and news in New York’s Hudson Valley. Her work included coverage of local and state budgets, federal financial regulations and health care legislation.

Learn more about Tori Addison
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