According to a new YouGov poll, a third of Brits (34%) are either interested in a vegan / plant-based diet or are considering trying.
The survey was commissioned by Veganuary, a global charity that calls on people to try a 31-day herbal pledge. Pollsters asked 2,079 adults about their attitude toward giving up products like meat and dairy.
They found that the number of people already claiming to be vegan or plant-based is much higher than in previous surveys. Almost one in 10 Britons (8%) said they have already phased out animal products.
Veganism is “admirable”
Additionally, pollsters found that attitudes toward a plant-based diet or vegan lifestyle have changed dramatically over the past two years.
Over a third, 35%, of those surveyed said their perception of a plant-based / vegan diet had changed for the better in recent times.
On top of that, 36% said they think eating a vegan / plant-based diet is an admirable thing to do.
In a press release sent to Vegan food and life, Toni Vernelli, Communications Manager at Veganuary, said: “As more and more people realize the incredible impact our food choices have on the health of our planet, attitudes towards vegan consumption are changing.
“It’s incredibly exciting to see that a third of Brits are interested in trying a vegan / plant-based diet, something that would have been inconceivable just a few years ago.”
Veganuary, which expects its biggest year yet in 2022 after an exceptional 2021 release with more than 580,000 registrations, just released a pro-vegan movie ad in a bit to encourage more people to participate in its commitment. People can sign up for veganuary.com.
Are you planning to try Veganuary? Check out some of the best accidentally vegan products you can find in UK supermarkets